Brand News
Apr 29, 2026Adapt Pivots From CBD, Charts Future In Functional PowdersAdapt Superwater is relaunching as a CBD-free powdered hydration brand focused on recovery products for athletes.
Sep 13, 2024Last Updated Sep 13, 2024Working It Out: Will THC Infused Sports Drinks Improve Category Performance?After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the…
Jun 23, 2022MLB Decision To Allow CBD Brand Partnerships Thrills Hemp Beverage MakersMajor League Baseball’s decision to allow teams to partner with NSF-certified CBD brands opens the door for food and beverage companies to access a bigger…