Adapt Pivots From CBD, Charts Future In Functional Powders
Adapt Superwater is relaunching as a CBD-free powdered hydration brand focused on recovery products for athletes.
ADAPT SuperWater (Adapt Brands)
by Adapt Brands
Working It Out: Will THC Infused Sports Drinks Improve Category Performance?
After a lackluster adoption in the early 2020s, a second wave of CBD-infused hydration and sports drinks is building a new consumer base alongside the successful adoption of low-dose, hemp-derived cannabis beverages.
MLB Decision To Allow CBD Brand Partnerships Thrills Hemp Beverage Makers
Major League Baseball’s decision to allow teams to partner with NSF-certified CBD brands opens the door for food and beverage companies to access a bigger market for consumers interested in hemp-based products.