Alani Nu
by Celsius Holdings, Inc. (Alani Nutrition LLC)
Official Brand Overview
Alani Nu is a better-for-you health and wellness brand founded in 2018 by entrepreneur and fitness influencer Katy Hearn, best known for its zero-sugar energy drinks with 200mg of caffeine, B vitamins and bold flavors. The Louisville, Kentucky-based brand also sells supplements, protein bars and snacks, sold at Walmart, Target, Costco, GNC, The Vitamin Shoppe, Kroger and Amazon. Previously scaled with majority owner Congo Brands, Alani Nu was acquired by Celsius Holdings in a $1.8 billion deal that closed April 1, 2025.
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