Brand News
Aug 6, 2026Celsius’ Core Brand Stumbles as Multi-Energy Strategy Gains MomentumCelsius Holdings’ “modern energy portfolio” approach appears to be paying off, as strong performances from Alani Nu and Rockstar Energy helped offset another…
Jun 29, 2026Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe ReportConsumers have more ways than ever to optimize their health. But as the wellness market grows more crowded, shoppers are becoming more selective about which…
Jun 19, 2026Last Updated Jun 22, 2026New Products: Benson Boone Brings Dragon Fruit to Caliwater, Alani Adds Purple Cotton CandyDragon Fruit might be the flavor of the summer, at least if you’re taking your cues from Yesly and Caliwater’s new portfolio additions. In other parts of the…
Apr 28, 2026Last Updated Apr 27, 2026Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage GrowthConvenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025,…Feb 26, 2026Celsius: FY2026 A ‘Defining Year’ As It Builds Modern Energy PortfolioCelsius ended 2025 with record annual revenue as it completes the integration of Alani Nu and Rockstar into its “modern energy platform.”
Sep 9, 2025Last Updated Sep 12, 2025Nutrabolt Takes Majority Stake in Bloom NutritionNutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy…
Aug 11, 2025Last Updated Aug 15, 2025Convenience Retail Traffic Slows in July, But Energy Drinks Still SurgingConvenience store foot traffic declined sequentially by approximately 133 bps year-over-year in July vs. June, with all categories besides energy drinks…Jun 24, 2025Last Updated Jun 27, 2025Beer Distributors Love Alani Nu, But Could They Soon Lose It?93% of beer distributors said Alani Nu is a strong focus of their NA portfolios and they are not de-emphasizing sales even if Celsius’ $1.8 billion purchase of…
Jun 10, 2025Last Updated Jun 10, 2025On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In FocusThe bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a…May 29, 2025Last Updated May 30, 2025Celsius Offers Alani Update: $50M In Synergies, Bigger Role for Protein?Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
May 9, 2025Daily Briefing (Insiders Only): Dwindling Energy, Beefy Plants and Tariff AnxietyThis spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was…May 6, 2025Last Updated May 6, 2025Celsius: “Slow Start” in Q1 As Revenue, Sales Drop; More Pricing Still An OptionCelsius endured a rocky start to 2025, reporting declines in sales and revenue during Q1 even as its acquisition of Alani Nu pushed its category dollar share…
May 1, 2025Last Updated May 9, 2025Beverage Investment Warmup on Tap for 2025, Investors SayBrand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate…
Apr 11, 2025Last Updated Apr 15, 2025New Products: ITO EN Gets with Ohtani and Poppi’s Alpine ExtensionThe weather is warming up and innovation is heating up. This week’s new products feature a bevy of coffee innovations from Bones, Pop & Bottle, Community…