BluePrint Juice: Pineapple Apple Mint

BluePrint’s “Pineapple Apple Mint” (formerly “Golden Pineapple Apple Mint”) is a raw and high pressure processed (a process that uses pressure rather than heat as pasteurization does) blend of pineapple juice, apple, and mint. The flavor of this product is straightforward and refreshing, with each of the three ingredients (pineapple, apple, and mint) easily distinguished from the mix. More importantly, the use of high pressure processing leaves the flavors tasting super fresh to the point where it blows away any pasteurized juice on the market. Visually, the clear packaging and minimalist label work are a good complement to the juices inside the bottle. However, we think that a little more effort to develop the brand could be done without sacrificing this approach. As it stands right now, sticker shock (this product has a retail price of $9) might be the only thing keeping some consumers from thinking that it’s a store brand. Overall, punching up the label would make this a five star product -- it’s that close to perfection.