CELSIUS : Cola

First off: we’re not so technologically advanced to determine whether this soda’s chief proposition, i.e., that it burns calories after you drink it, is truly functional. That’s something that’s going to have to be between you and your bathroom scale. But what we can tell you is that it’s surprisingly tasty, with a cola flavor that’s easily as good as any other diet sodas on the market, and a real lack of artificial sweetener aftertaste. This product also has a very distinctive, shrink-wrapped label with lovely red and blue coloring. We don’t know about the tag line – “Enjoy the Great Taste of Burning Calories” – but if people are convinced this stuff works, there’s nothing in the taste or packaging to keep them from coming back to it.