Brand News
May 14, 2025Last Updated May 16, 2025Sales Rise Over Easter, But Will They Keep Up?Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up…
May 9, 2025Daily Briefing (Insiders Only): Dwindling Energy, Beefy Plants and Tariff AnxietyThis spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was…
May 6, 2025Last Updated May 6, 2025Celsius: “Slow Start” in Q1 As Revenue, Sales Drop; More Pricing Still An OptionCelsius endured a rocky start to 2025, reporting declines in sales and revenue during Q1 even as its acquisition of Alani Nu pushed its category dollar share…
May 1, 2025Last Updated May 9, 2025Beverage Investment Warmup on Tap for 2025, Investors SayBrand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate…
Apr 29, 2025Last Updated Apr 29, 2025Legal: Mondelez Tells Ghost Hands Off Our ‘Kids’; Ex-Celsius VP Gets 13 MonthsTwo Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other…
Apr 11, 2025Last Updated Apr 11, 2025Marketing: Halfday’s PTO PSA; Celsius’ Vibe HouseLooking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us”…
Mar 21, 2025New Products: C4 Teams With Jolly Rancher, Zing Zang Joins the Pickle CrazeIn this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates…
Feb 24, 2025Last Updated Feb 28, 2025Más+ by Messi Joins Inter Miami CF Team of Star SponsorsInter Miami’s fast-growing family of beverage partners includes Splendor, Flow, Celsius, 100 Coconuts, Ketel One and now Más+ by Messi.
Nov 1, 2024Last Updated Nov 1, 2024Celsius Moves Toward Vertical Integration with $75M Co-Packer AcquisitionCelsius Holdings is moving towards vertical integration with the $75 million acquisition of its co-packing partner Big Beverages Contract Manufacturing LLC.…Oct 8, 2024Last Updated Oct 9, 2024Celsius CEO: Brand is ‘Going Bold’ with Flavor Innovation, Foodservice ExpandsAs the 2024 National Association of Convenience Stores (NACS) Show gets underway today in Las Vegas, energy drink maker Celsius is preparing for a larger push…
May 7, 2024Celsius: Q1 Revenue Jumps 37% as Gross Profit Hits New Company RecordSpeaking to investors and analysts on an earnings call this morning, Celsius CEO John Fieldly noted that first quarter revenue was negatively impacted by…Feb 29, 2024Last Updated Mar 1, 2024Celsius: Energy Co. Passes $1B In Full-Year Revenue For First TimeCelsius posted 100% revenue gain in both its fourth quarter and FY2023 earnings report today as it topped $1.32 billion in full year revenue.
Nov 7, 2023Celsius: Revenue +104% in Q3 As Energy Brand Dominates OnlineCelsius continues to put distance between itself and the chasing pack, as the number-three ranked energy drink brand reported a 104% revenue increase to $385…
Oct 5, 2023NACS: Celsius Steps (Back) Up to 16 oz. FormatCelsius’ rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can…