Brand News
Sep 22, 2026Marketing: Stiller’s Soda Goes Full New York with Katz’s Deli DealStiller’s Soda is leaning further into its New York roots through a new partnership with Katz’s Delicatessen, bringing the better-for-you soda brand to the…
Aug 27, 2026Marketing: Pure Leaf Tea Takes a Break with Amanda Anisimova; Monster’s Pro Soccer DealPepsiCo’s Pure Leaf Iced Tea brand is teaming with tennis star Amanda Anisimova for a new campaign themed around the ways that “taking a meaningful break can…
Aug 11, 2026Last Updated Aug 12, 2026Celsius Overhauls Senior Leadership; Pres. Eric Hanson DepartsOne week after its stock tumbled in response to a disappointing Q2 earnings report, Celsius Holdings has shaken up its c-suite.
Aug 7, 2026Rockstar Founder Russ Savage Calls For Celsius Leadership Ouster After Q2 Earnings MissAfter a disappointing Q2 earnings, Celsius leadership is facing an insurgency led by Rockstar Energy founder Russ Savage.
Aug 6, 2026Celsius’ Core Brand Stumbles as Multi-Energy Strategy Gains MomentumCelsius Holdings’ “modern energy portfolio” approach appears to be paying off, as strong performances from Alani Nu and Rockstar Energy helped offset another…
Jul 24, 2026New Beverages: BERO Introduces Spider-Man LTO, Nurri Adds Multiserve Protein MilksThis week’s new products include LTOs from BERO and Coffee mate, protein-enhanced offerings from OWYN and Nurri, and a new intoxicating hemp refresher for…
Jun 26, 2026New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA CreationsThe non-alcoholic beverage space is getting some funky new innovations this month, including mocktails from Rockstar Energy, a hemp-infused take on Four Loko,…Jun 4, 2026Texas AG Opens Investigation into ‘Deceptive’ Celsius Marketing PracticesTexas Attorney General Ken Paxton has launched an investigation into Celsius Holdings, Inc., alleging the Florida-based energy drink brand has improperly…May 7, 2026Last Updated May 7, 2026Celsius Enjoying “Energy Captain” Role with Pepsi; Q1 Revenue Up +138%Celsius is blossoming in its role as the “energy category captain” for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit…
Apr 28, 2026Last Updated Apr 27, 2026Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage GrowthConvenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025,…
Apr 6, 2026Last Updated Apr 6, 2026Energy Drinks Are Chasing Electrolytes, But Will It Help Them Stay Ahead?As energy drink makers look to expand under the general umbrella of “performance”-based functionality, electrolytes are increasingly the logical next place to…
Mar 30, 2026Last Updated Mar 30, 2026Why Costco’s New Energy Drink Shook Celsius StockAs brands across CPG know all too well, Costco’s deeply loved Kirkland store brand can reshape a category overnight.Feb 26, 2026Celsius: FY2026 A ‘Defining Year’ As It Builds Modern Energy PortfolioCelsius ended 2025 with record annual revenue as it completes the integration of Alani Nu and Rockstar into its “modern energy platform.”
Feb 11, 2026Last Updated Feb 13, 2026Marketing: De La Calle Kicks Off ‘Vibrant’ Campaign; Plus Sprite, CelsiusDe La Calle is continuing its reintroduction as a modern Mexican soda, kicking off a new brand campaign called “Frutas” that marks a “refreshed chapter” for…