Celsius Holdings is now PepsiCo’s “strategic energy lead in the U.S.,” with the Celsius, Alani Nu and Rockstar Energy brands under its management and PepsiCo distributing the full portfolio in the U.S. and Canada.
Convenience store foot traffic declined sequentially by approximately 133 bps year-over-year in July vs. June, with all categories besides energy drinks decelerating.
Celsius’ billion-dollar bet on Alani Nu is paying dividends, as the female-leaning energy drink brand added $301 million in revenue in Q2 and helped Celsius’ North America achieve 41% growth through the first six months of the year.
Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.
Positive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4% according to a Goldman Sachs survey representing around 25% of the channel.
This week’s new product gallery features new formats for Fiji and ISH, a plant-based pivot by Premier Protein, decadent flavor “bombs” courtesy of Milkbar x Nespresso, and a new RTD cold brew from a beloved Southern eatery.
93% of beer distributors said Alani Nu is a strong focus of their NA portfolios and they are not de-emphasizing sales even if Celsius’ $1.8 billion purchase of the energy and protein drink brand in February opens the door for a distribution shakeup.
After eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and powders.
The bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a two-pronged energy drink strategy can punch its ticket to cross over.
Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.
Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.
This spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was the phrase of the month. As we close the books on Q1, here’s some of our main takeaways.
Celsius endured a rocky start to 2025, reporting declines in sales and revenue during Q1 even as its acquisition of Alani Nu pushed its category dollar share higher.
Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.
