The fall is here and so are the new LTOs. We have a supersized gallery this week, including new seasonal launches from Celsius, Laird and Levia, alongside permanent line additions from Koia, Death Wish, Ghia and more!
Celsius
As the weather cools down and fall begins, Celsius is already getting ready for winter with a limited edition Spritz Vibe Sparkling Snowball Frost flavor. According to the brand the “run is short but the flavor is HUGE.” For more information visit celsius.com/.
Elmhurst 1925
Plant-based brand Elmhurst 1925 is now in Costco with an exclusive 3-pack of its top-selling Unsweetened Cashew Milk. The launch marks the brand’s entry into the warehouse club channel and will be in Costco locations throughout Los Angeles and Hawaii at SRP of $13.69. For more information visit elmhurst1925.com.
Welch’s
Legacy juice brand Welch’s is adding Crisp Apple to its non-alcoholic sparkling juice line. Touting a “fresh-from-the-orchard experience with a 50% juice blend and rich golden color,” the drink aims to provide consumers with a balanced flavor that reads as “more ‘real apple’ than traditional sparkling ciders.” For more information visit welchs.com/.
Death Wish Coffee
Caffeine fiends rejoice, Death Wish Coffee organic cold brew is now available in 48 oz. multi-serve bottles with 265 mg of natural caffeine per 12 oz. serving. The bottles are available exclusively in Wegmans stores with extensions scheduled to roll out in 2026. For more information visit deathwishcoffee.com/.
Fruga
“Fruit Super Soda” brand Fruga has added Passion Fruit to its lineup, available online for $35.99 per 12-pack of 12 oz. cans. Each drink is sweetened with stevia and three grams of added sugar. For more information visit drinkfruga.com/.
Ghia
Adult non-alcoholic Italian Spritz brand Ghia’s latest flavor is Blood Orange, described as “a collision of our signature bitter apéritif and sun-ripened blood orange.” Available in 8.4 oz. cans, each drink is made with juice concentrates and botanical extracts. For more information visit drinkghia.com/.
Gorgie
Female-focused energy drink maker Gorgie is partnering with Gopuff to launch an exclusive new flavor on the ecommerce platform: Sparkling Cosmic Berry. The drink contains 150 mg green tea caffeine, L-theanine, biotin and B vitamins, with 5 calories and zero grams of sugar in each serving at a price of $3.29 each. For more information visit getgorgie.com.
HappyPop
Mood-boosting energy drink took some inspiration from classic candies for its latest flavor additions: Wonder Berry and Cheery Cherry, which were inspired by tart sweets like Blow Pops, according to co-founder Maya French. Each 8.4 oz. can contains 100mg of caffeine and real fruit juices and retails for $2.99 each. For more information visit drinkhappypop.com.
NoNormal Coffee
Leave the thermos at home. NoNormal Coffee has launched new flavors for its line of concentrated coffee paste, ideal for travel and outdoors activities like hiking. The extension includes an unsweetened Dark Roast and Classic Black, while the original Dark Roast flavor will be rebranded as Sweet Black. For more information visit nonormal.com/.
Iconic Tonics
Snoop Dogg-backed Iconic Tonics has launched THC-infused ready-to-drink line Klaus, made with 10mg of hemp-derived Delta-9 THC in 12 oz. cans and three flavors: Mezzrole, Bosphorus and 1851 Zombie. For those who prefer not to imbibe, the brand has also released a non-intoxicating version, NEIN by Klaus. Each 4-pack of Klaus retails for $27. For more information visit drinkiconictonics.com/.
Saint James
Iced tea maker Saint James has teamed with iconic fashion brand Juicy Couture for a new limited time Juicy Peach flavor. Drawing on 2000s nostalgia for rhinestone tracksuits, the drinks come in 16 oz. aluminum bottles and are launching in Target stores nationwide and online via Amazon. For more information visit saintjamesicedtea.com/.
Laird Superfood
Laird has launched its latest seasonal offering: Maple Instant Latte. Made with maple sugar and other plant-based ingredients, the latte mix is available on the brand’s website for $19 per 8 oz. bag, which contains about seven servings. For more information visit lairdsuperfood.com.
Levia
Halloween is just around the corner and THC seltzer brand Levia is getting in the creepy spirit with a new “Bloody” Orange flavor in its intoxicating cannabis beverage line with 5mg of THC, available in Massachusetts cannabis dispensaries for $6 per 12 oz. can. For more information visit levia.buzz.
LMNT
Functional sports drink brand LMNT is encouraging consumers to “Stay Salty” with its updated line of beverages, reformulated and now in 12 oz. slim cans. Available in Pineapple, Black Cherry, Lemonade and Orange, each can contains 500 mg sodium, 100 mg potassium and 30 mg magnesium. For more information visit drinklmnt.com/.
Nowadays
The holidays will be here sooner than you think and THC beverage brand Nowadays is celebrating early with its limited edition Cranberry flavor, officially rolling out on November 1. Packaged in a 750ml multiserve bottled, each 1.5 oz. serving contains 5 mg of THC. As well, the brand is adding Cranberry Canned Cocktails at 5 mg THC per 12 oz. can. For more information visit trynowadays.com.
Organic Valley
Dairy co-op Organic Valley is going deeper into plant-based alternatives with the launch of its Oat Beverages, available in Original and Creamy varieties in multi-serve 42 oz. cartons. Each drink is made with organic oats, water, and a touch of salt, while the Creamy flavor adds organic MCT oil. Each unit is available for $5.99 in retail. For more information visit organicvalley.coop.
Wet Hydration
Wet Hydration is extending its functional beverage offerings with a Protein Water, in Strawberry Kiwi, and a brain-boosting Focus Water containing electrolytes and L-Theanine in a White Grape Lemonade flavor. Available in 12 oz. cans the new varieties are now rolling out to retail stores nationwide. For more information visit wethydration.com
BioAthletic
Coming courtesy of Marin Kombucha, BioAthletic is a line of NSF Certified for Sport hydration and probiotic powder mixes, made with kombucha extract. The mixes contain a proprietary blend of active ingredients including Vitamins D and B12 and are low in sugar. The line is available now in 10-serving boxes on the brand’s website and Amazon. For more information visit bioathletic-hydration.com.
Diet Coke
Diet Coke Lime is back. The flavored addition to the classic Diet Coke line was previously discontinued, but is now returning in multiple formats including cans and plastic bottles. For more information visit coca-cola.com.
Koia
Koia is extending its Elite Protein line with Coffee and Cookies ‘N Creme flavors, launching this month in Target stores across the country. The Elite line launched earlier this year in Whole Foods and the new flavors contain 32 grams of plant-sourced protein, 4 grams of organic cane sugar, avocado oil and 6 grams of fiber. For more information visit drinkkoia.com.
Stiller’s
Actor and comedian Ben Stiller is jumping into the soda game with Stiller’s, a new brand of better-for-you craft sodas containing 30 calories and “No Fake Stuff” in each 12 oz. can. For more information visit stillerssoda.com/.