The historic French liqueur house expands access to its zero-proof collection with nationwide online shopping and elevated cocktail inspiration.
February 23, 2026 — New York, NY — Giffard, the French liqueur producer founded in 1885, today announced the launch of its new direct-to-consumer e-commerce platform offering the brand's premium non-alcoholic liqueurs for purchase nationwide. The site brings Giffard NA's bar-quality flavors directly to consumers, offering a sophisticated option for mindful drinking, Dry January, and beyond.
Giffard NA is designed for people who love cocktails and hosting culture, but want the flavor, balance, and ritual without alcohol. Unlike many non-alcoholic alternatives, the collection is built to perform as a true cocktail ingredient, delivering complexity, length, and elegance in zero-proof serves.
"Non-alcoholic doesn't have to mean compromise," said Annie Borgerding, Marketing Director of Back Bar Project. "With Giffard NA, we wanted to create something that feels truly celebratory—an ingredient that belongs in a cocktail glass, not a placeholder. The launch of the new platform makes that experience available to everyone."
The brand will support the launch with a new social ecosystem built around its signature Après positioning—an elevated, modern philosophy of celebration that fits every moment, season, and setting. Through recipes, rituals, and community content, Giffard NA's channels will spotlight the idea that Après isn't a place; it's a feeling.
Whether it's Après Work, Après Dinner, Après Gym, Après Kids' Bedtime, Après Weekend, or Après Everything, the brand's non-alcoholic cocktails are designed to keep the moment going, without the alcohol.
SHOP + FOLLOW
E-commerce: DrinkGiffardNA.com
Social Handles:
- Instagram: @drinkgiffardna
- TikTok: @drinkgiffardna
- Facebook: @drinkgiffardna
- Pinterest: @drinkgiffardna
- YouTube: @drinkgiffardna
THE COLLECTION: FIVE SIGNATURE FLAVORS
Each Giffard NA expression is 0% ABV and crafted for elevated, zero-proof cocktails.
Spritz — "Le Spritz"
- Flavor: citrus-forward, herbal, aperitif-style
- Serve: 2 oz Giffard NA Spritz + 4 oz NA sparkling wine, orange twist, served over ice
Elderflower — "Light Work"
- Flavor: delicate floral, botanical, refined
- Serve: 2 oz Giffard NA Elderflower + cucumber-infused tonic or sparkling water, cucumber ribbon garnish
Grapefruit — "Fresh Start"
- Flavor: bright citrus, crisp finish
- Serve: 2 oz Giffard NA Grapefruit + grapefruit sparkling water, grapefruit twist, served over ice (optional: fresh grapefruit juice)
Pineapple — "Vacation Mode"
- Flavor: tropical depth, warm pineapple, indulgent
- Serve: 2 oz Giffard NA Pineapple + coconut sparkling water + lime, pineapple wedge and mint, served over crushed ice
Ginger — "Cozy SZN"
- Flavor: warm spiced ginger, sophisticated heat
- Serve: 2 oz Giffard NA Ginger + premium NA ginger beer + lime, candied ginger garnish
ABOUT GIFFARD
Founded in 1885 in Angers, France, Giffard is a family-owned producer known for premium liqueurs and syrups crafted from carefully sourced fruits and botanicals. The Giffard NA collection brings the brand's heritage and craftsmanship into the modern era, offering a new standard for sophisticated zero-proof cocktails.
For More Information:
Shop Now