Hendrick's Gin Unveils Another Hendrick's, Its First New Permanent Expression in Nine Years

Discover a wondrous side to the gin brand with Another Hendrick's, the first new expression in nearly a decade.

Hendrick's Gin invites curious imbibers to discover another wondrous side of the gin brand with the release of Another Hendrick's. The first new permanent addition to its lineup in nine years, the new spirit celebrates another side of Hendrick's personality—infused with the brand's signature rose and cucumber, and layered with bright orange blossom and decadent, silky-smooth cacao—housed in a striking white bottle.

Inspired by her love for chocolate and flowers, Hendrick's Master Distiller Lesley Gracie set out to solve the creative conundrum of creating a gin containing cacao, which few do. With the imagination to look beyond the obvious and make the improbable possible, Gracie drew inspiration from the hothouses at the Hendrick's Gin Palace to create Another Hendrick's, enhancing the characteristic Hendrick's flavor with velvety notes of cacao and bright floral elements for a smooth finish.

"Another Hendrick's is the complete opposite of what we've been doing for the past 25 years, and the delectable combination of orange blossom and cacao beans is really rather unusual," said Lesley Gracie, Hendrick's Master Distiller. "As a spirit with endless possibilities, I wanted to find a way to combine two of my favorite things in a way that felt authentic to Hendrick's. After experimenting with different elements from the Hendrick's Gin Palace's tropical greenhouse, I discovered this brilliant profile featuring a depth of flavor, a hint of sweetness, and a lift of freshness that is completely distinctive."

It's truly very Hendrick's to take two things and create something sublimely distinctive and different. There has always been a duality in Hendrick's—the unusual duo of rare stills ensures that, simultaneously offering both complexity and lightness. The infusion of cucumber and rose has been the distinctive signature of Hendrick's since its inception. Now, there is a beyond-the-obvious gourmet combination of orange blossom and cacao that tastes and feels unmistakably Hendrick's.

"Hendrick's has always been a brand that leads with creativity and originality, subverting category norms and conventions as a matter of course," said Nora Torpey, Hendrick's Global Brand Managing Director. "The release of Another Hendrick's supercharges this and is far more than a line extension. By releasing 'another' side of ourselves, we make Hendrick's more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth."

Another Hendrick's celebrates the duality that exists not only in the brand but in all of us. Identical in its core qualities to classic Hendrick's Gin, but different in how it evokes them, it aims to bring forward a new generation of gin lovers. As the only innovation in the brand's history to be launched globally across all markets, it marks the start of an extraordinary year ahead for Hendrick's, dotted with experiential events set to redefine the category once more.

"Our signature serve, The Hendrick's Spritz, balances the crisp notes of Hendrick's Gin with olive brine and delicate flavors of apple and prosecco, resulting in a most refreshing pre-dining cocktail. Now, we've also added Another Hendrick's Spritz to our lineup, a harmony of citrus notes in a vibrant cocktail that allows our newest gin to sing," said Charmaine Thio, Hendrick's Global Brand Ambassador. "This serve blends Another Hendrick's Gin with apple juice, prosecco, soda, and a splash of cherry liqueur for an elegant rose tint, garnished with our signature cucumber slices, a cocktail cherry, and an orange twist. A light and refreshing libation that balances the medley of fruit notes with the enticing pull of cacao."

Hendrick's Gin and Another Hendrick's have an ABV of 44% and an MSRP of $34.99.