This spring’s crop of public company earnings offered a mixed bag of results, as large players struggled, smaller brands soared, and “economic uncertainty” was the phrase of the month. As we close the books on Q1, here’s some of our main takeaways.
Celsius endured a rocky start to 2025, reporting declines in sales and revenue during Q1 even as its acquisition of Alani Nu pushed its category dollar share higher.
Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.
Two Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other well-known trademarks, arguing that the energy drink brand violated a 2018 licensing agreement when it was acquired by Keurig Dr Pepper (KDP) last year.
Looking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us” with its newest ad campaign, giving cash to 100 people to make the most of their unused PTO.
In this week’s new products roundup, C4 grows its partnership with Jolly Rancher, Zing Zang jumps on the pickle-flavored bandwagon and Lifeway celebrates spring with a Cherry Blossom-inspired kefir.
Inter Miami’s fast-growing family of beverage partners includes Splendor, Flow, Celsius, 100 Coconuts, Ketel One and now Más+ by Messi.
Celsius Holdings is moving towards vertical integration with the $75 million acquisition of its co-packing partner Big Beverages Contract Manufacturing LLC. The transaction was made with cash on hand and closed today.
As the 2024 National Association of Convenience Stores (NACS) Show gets underway today in Las Vegas, energy drink maker Celsius is preparing for a larger push into the convenience and foodservice channels, as well as some new flavor innovations to ring in the fourth quarter.
Speaking to investors and analysts on an earnings call this morning, Celsius CEO John Fieldly noted that first quarter revenue was negatively impacted by inventory movements by the brand’s “largest customer,” which was beyond the company’s control, and warned that future inventory fluctuations are expected to occur through subsequent quarters.
Celsius posted 100% revenue gain in both its fourth quarter and FY2023 earnings report today as it topped $1.32 billion in full year revenue.
Celsius continues to put distance between itself and the chasing pack, as the number-three ranked energy drink brand reported a 104% revenue increase to $385 million in its Q3 earnings report this morning, up from just $188 million in the same period last year.
Celsius’ rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.
Most of the $17.5 billion in annual energy drink sales has, traditionally, come from young, male consumers. But that’s beginning to change. In recent years, brands like CELSIUS and Alani Nu have seen triple-digit sales gains with much of the growth being credited to women entering the energy category.
