Brand News
Jan 29, 2026Marketing: Evolution (Re)Fresh; Hugh Jackman Joins AG1Cold-pressed juice brand Evolution Fresh is the latest brand to kick off the New Year with an updated look; Healthy drink mix brand AG1 has named actor, singer…
Sep 26, 2025Last Updated Oct 7, 2025New Products: LMNT Slims Down, Ben Stiller Does Soda and Ghia ReturnsWe have a windfall of new beverage launches in this week’s new product gallery with limited time launches from Celsius, Laird and more. Elsewhere the dairy…
Sep 9, 2025Last Updated Sep 12, 2025Nutrabolt Takes Majority Stake in Bloom NutritionNutrabolt has taken a majority stake in Bloom Nutrition, positioning the parent company as a major platform across wellness CPG categories, including energy…
Sep 8, 2025Last Updated Sep 12, 2025Celsius Enlists Former Mark Anthony Exec to Lead MarketingCelsius Holdings has appointed seasoned marketing executive Rishi Daing as CMO, effective today. Daing most recently served as EVP of the Mark Anthony Group.
Aug 29, 2025Last Updated Aug 29, 2025PepsiCo Taps Celsius As “Strategic Energy Lead,” Backed By $585M InvestmentCelsius Holdings is now PepsiCo’s “strategic energy lead in the U.S.,” with the Celsius, Alani Nu and Rockstar Energy brands under its management and PepsiCo…
Aug 11, 2025Last Updated Aug 15, 2025Convenience Retail Traffic Slows in July, But Energy Drinks Still SurgingConvenience store foot traffic declined sequentially by approximately 133 bps year-over-year in July vs. June, with all categories besides energy drinks…
Aug 7, 2025Last Updated Aug 7, 2025Celsius Sales Surge 84% in Q2; Alani Nu’s ‘Breakout’ Adds $301MCelsius’ billion-dollar bet on Alani Nu is paying dividends, as the female-leaning energy drink brand added $301 million in revenue in Q2 and helped Celsius’…
Jul 24, 2025Last Updated Jul 25, 2025Non-Alc Beverage Volume Falls, But Sales Growth Still PositiveHigher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday,…
Jul 22, 2025Last Updated Jul 25, 2025Survey: Convenience Retailers Raise Growth Forecast As Energy Drinks SurgePositive beverage sales trends have U.S. convenience retailers feeling optimistic despite this year’s economic shockwaves, with growth outlook rising 3.4%…
Jul 11, 2025Last Updated Jul 11, 2025New Products: Premier Protein Gets Plant-Powered, Waffle House Cold BrewThis week’s new product gallery features new formats for Fiji and ISH, a plant-based pivot by Premier Protein, decadent flavor “bombs” courtesy of Milkbar x…Jun 24, 2025Last Updated Jun 27, 2025Beer Distributors Love Alani Nu, But Could They Soon Lose It?93% of beer distributors said Alani Nu is a strong focus of their NA portfolios and they are not de-emphasizing sales even if Celsius’ $1.8 billion purchase of…
Jun 17, 2025Last Updated Jun 17, 2025Cadence Sets Rapid Pace for Platform Innovation With New RTDs, BarsAfter eight months selling just a single SKU, Cadence is eager to make up for lost time with a new slate of products including more drinks, plus bars and…
Jun 10, 2025Last Updated Jun 10, 2025On the Ryse: Protein-Boosted Energy Drink Puts Brand’s RTD Strategy In FocusThe bridge between the sports supplement market and mainstream health and wellness retail has been well traveled in recent years, and Ryse is hoping a…May 29, 2025Last Updated May 30, 2025Celsius Offers Alani Update: $50M In Synergies, Bigger Role for Protein?Celsius shed some more light on its now-finalized acquisition of Alani Nu yesterday, though further details on distribution were notably absent.