CELSIUS

by CELSIUS

(561) 276-2239

Sales Rise Over Easter, But Will They Keep Up?

Some categories enjoyed a sales lift during the Easter holiday: in the 4-wks, CSDs (+6.5%), energy drinks (see below), and non-alc beer (+25.6%) picked up speed.

Beverage Investment Warmup on Tap for 2025, Investors Say

Brand-focused investors and deal advisors at the recently completed Beverage Forum conference in California this week offered a series of details that indicate that the outlook is trending positive on the investment front.

Legal: Mondelez Tells Ghost Hands Off Our ‘Kids’; Ex-Celsius VP Gets 13 Months

Two Mondelez subsidiaries in Illinois are demanding Ghost stop marketing products featuring Sour Patch Kids, Chips Ahoy!, Swedish Fish, Oreo and other well-known trademarks, arguing that the energy drink brand violated a 2018 licensing agreement when it was acquired by Keurig Dr Pepper (KDP) last year.

Marketing: Halfday’s PTO PSA; Celsius’ Vibe House

Looking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us” with its newest ad campaign, giving cash to 100 people to make the most of their unused PTO.

Celsius CEO: Brand is ‘Going Bold’ with Flavor Innovation, Foodservice Expands

As the 2024 National Association of Convenience Stores (NACS) Show gets underway today in Las Vegas, energy drink maker Celsius is preparing for a larger push into the convenience and foodservice channels, as well as some new flavor innovations to ring in the fourth quarter.

Celsius: Q1 Revenue Jumps 37% as Gross Profit Hits New Company Record

Speaking to investors and analysts on an earnings call this morning, Celsius CEO John Fieldly noted that first quarter revenue was negatively impacted by inventory movements by the brand’s “largest customer,” which was beyond the company’s control, and warned that future inventory fluctuations are expected to occur through subsequent quarters.


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