Chia/Vie: Acerola-Pina

Chia\Vie’s Acerola-Pina is a blend of apple juice, pineapple juice, ground chia seeds, and acerola juice (along with natural flavors, gellan gum, and beta carotene). The flavor is straightforward, with each of the fruit flavors being easy to distinguish from the mix. On the other hand, the addition of the ground chia adds some grit to the body of the drink, which, aside from the added nutritional benefits of chia (fiber, protein, omegas), gives the product a slightly exotic feeling as compared to your standard smoothie drink. Ultimately, we think that the flavor of what’s inside the bottle is reason enough to drink the product. Packaging has evolved from the 10 oz. aluminum bottle used in Chia\Vie’s initial product to a 12 oz. PET bottle that has been fully wrapped. While the graphics have a slightly whimsical look, the overall look of the bottle is clean and very professional looking. The front panel, which relies primarily on text, has a relatively simple layout and is easy to read. Figuring out what this product is shouldn’t be too terribly hard, with familiar fruits and the word “smoothie” helping consumers make sense of what they are buying. Overall, another nice flavor from Chia\Vie.