‘Pitch Perfect’ pals Anna Kendrick and Rebel Wilson reunite as the faces of a new TV campaign for Primo Brands’ new sparkling Splash Refreshers line, plus more marketing news from Monster, Chamberlain Coffee, Reign Storm, Simply and more.
BodyArmor unveiled its updated label design, new formulations and an advertising campaign leveraging its athlete ambassadors.
Just in time for its 80th anniversary, Minute Maid is partnering with World Wrestling Entertainment (WWE) to launch its ‘Bring the Juice’ multi-year platform that is “designed for longevity.”
Looking for an incentive to use your accrued PTO? Well, Halfday has you covered. The canned iced tea maker is encouraging consumers to “take a half day on us” with its newest ad campaign, giving cash to 100 people to make the most of their unused PTO.
In Liquid Death’s latest provocative ad campaign, Kylie Kelce – podcaster and wife of retired NFL star Jason Kelce – is throwing back a couple of cold ones. Cans of water, that is.
More Minute Maid Spiked ready-to-drink (RTD) options are on the way from Coca-Cola’s “firewalled” bev-alc subsidiary, Red Tree Beverages.
Bloom Nutrition – and by extension, Keurig Dr Pepper (KDP) – is entering the red-hot “modern soda” category with Bloom Pop, a shelf-stable prebiotic soda set to launch at Walmart on Labor Day.
Coca-Cola closed out FY2024 with organic revenue and operating margin up in double digits driven by higher pricing and moderating volume.
The Coca-Cola Company and PepsiCo are each preparing to enter the explosive prebiotic soda category next year, BevNET has learned.
Along with a more muscular coffee program, Coca-Cola’s presence at NACS mainly showcased product and packaging innovations within its “loved” legacy brands.
Less than 18 months after it debuted in the U.S. market, The Coca-Cola Company announced today it will discontinue its Coca-Cola Energy line in North America. Launched in January 2020, Coca-Cola Energy was available in original cola and cherry flavors with full calorie and zero sugar variants. Each 12 oz. slim can contains 114 mg of caffeine, guarana and B vitamins.
The Coca-Cola Company confirmed Friday that it has notified U.S. antitrust regulators that it has begun the process of acquiring a controlling stake in sports drink brand BodyArmor. If the deal goes through, it could give Coke a commanding presence in the sports drink category with a serious competitor to PepsiCo’s Gatorade.
The Coca-Cola Company today announced it has begun taking steps to reorganize its corporate structure, which will include offering voluntary buyouts to approximately 4,000 employees in the U.S., Canada and Puerto Rico.
As the coronavirus pandemic continues to reshape the world around us and shift consumer behavior, The Coca-Cola Company is rolling out a new pouring option to meet consumer needs with its latest Coca-Cola Freestyle technology innovation – contactless, mobile pouring from a smartphone.
