Genesis will be instrumental in building the sales infrastructure surrounding the product, placement, pricing and promotions for Coco Joy Coconut Water and Coco Joy Kids Flavored Coconut Waters in the U.S. market.
As part of the partnership, Coco Joy branding is featured throughout the stadium and around the field at Yankee Stadium on New York City FC match days.
FAL Healthy Beverages, a FAL Group brand, announces today the launch of Coco Joy, a new coconut water made from young green coconuts, to meet the demand for the beverage in its purest form within the rapidly growing coconut water category.
