(New York, NY) July 29, 2015 – FAL Food and Beverages, a FAL Group brand, is pleased to announce the stateside partnership between Coco Joy, the first all-natural portfolio of coconut products, and New York City Football Club as part of its global partnership with City Football Group Clubs. Coco Joy will extend its successful relationship with 2015 A-League semi-finalists Melbourne City FC, who have worked with the brand since 2014, to CFG sister clubs, Manchester City FC and New York City FC.
As part of the partnership, Coco Joy branding is featured throughout the stadium and around the field at Yankee Stadium on New York City FC match days. Additionally, the brand will engage with local fans during games and on social media between games via VIP experience offers and giveaways. On August 1st, Coco Joy will celebrate its “Title Night” during the New York City FC vs. Montreal Impact game, featuring on-site booths with giveaways and social media activations for fans.
“We have had an excellent relationship with Coco Joy in Melbourne and it is a fantastic success story for that partnership that we are now going to be working together at Manchester City and New York City FC as well,” said Omar Berrada, Commercial Director of City Football Marketing, which brokers commercial partnerships across City Football Group’s clubs. “As the popularity of coconut based beverages continues to grow, there couldn’t be a better time to work with Coco Joy to bring the joy to our fans all over the world.”
Added Tim Xenos, CEO of FAL Food and Beverages, a FAL Group brand: “FAL is a global company with a vision of creating healthy and innovative food and beverage products. We develop brands which encompass and provide consumers with a real choice. Coco Joy is a coconut brand dedicated to promoting a healthy lifestyle to consumers globally, and we see our partnership with the three clubs as a fantastic platform to work together to collectively promote a healthy lifestyle by delivering quality, choice and enjoyment.”
FAL Food and Beverages supports healthy habits through “Flavor & Life,” offering products with high-quality, natural ingredients to promote a healthier lifestyle. For more information about FAL Food and Beverages, visit www.FALFoodandBeverages.com.
About FAL Group
Coco Joy is part of FAL Food and Beverages, a FAL Group brand. FAL Group embraces diversity and inspires innovation in its people and partners. FAL is an international and local conglomerate of 75 companies, spanning 17 countries in the Middle East, Australia, the Americas and Europe, with a dedicated workforce of over 4500. FAL Group’s business footprint includes Healthcare, Engineering & Construction, Information Technology, Telecommunications, Aviation, Finance & Investment, Heavy Industries, Machinery & Equipment, Hotels & Resorts, Travel & Tourism, Real Estate, Food, Agriculture and Education, among others. The Group associates itself with best-in-class experts, and incubates, supports and develops cutting edge businesses within each business sector. FAL Group touches the lives of the consumer every day with a wide array of healthy food and beverage brands found in its own stores or in outlets all over the world.
About New York City Football Club
New York City FC is the first Major League Soccer Club located within the five boroughs. Majority owned by City Football Group, which includes Manchester City FC, Melbourne City FC and Yokohama F. Marinos, New York City FC play their home games at Yankee Stadium, which also home to minority owner, the New York Yankees.
New York City FC kicked off their inaugural MLS season in March 2015.