Countdown Energy

What do you get when you offer a taste of “Fear and Loathing” to the “Shark Tank” set? It may look a bit like the Hemp Beverage Expo, which held its second edition last week in Atlanta.

Summer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also permanent additions to rosters from HOP WTR, Poppi and Zico.

In this week’s new products gallery, BRĒZ gives its flagship product an extra kick, Waterloo heads to Flavortown with Guy Fieri and La Colombe pays homage to a classic summertime treat.

Hemp-derived THC brands look toward new opportunities in the Southeast and other regions of the U.S. amid elevated interest in adult non-alc options, among other distribution news.