Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots
Beverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.
Cove Kombucha
by Cove Drinks
Cove Soda Teams With KDP For Canada Distribution
Halifax-based Cove Soda has signed an exclusive agreement with Keurig Dr Pepper (KDP) Canada to lead national sales, distribution and omni-marketing execution for its line of probiotic sodas in 12 oz. cans.
Palm Tree Crew Talks Cove Soda Investment: Brand ‘Checked Every Box’
Palm Tree Crew, which announced an investment in Cove Soda earlier this week, believes there’s ample opportunity to have “multiple winners” in the rising functional CSD category, CEO Michael Diaz told BevNET.
Palm Tree Crew Invests in Cove Soda
Lifestyle brand Palm Tree Crew is taking a deeper stake in the beverage business with a new investment into functional CSD maker Cove Soda, bringing along a slate of celebrity partners with them. Terms of the deal were not disclosed.
Cove Kombucha Raises $1.2M Seed Round
Nova Scotia-based organic kombucha brand Cove Kombucha announced this week it has raised a $1.2 million seed round, which will be used to expand its team, produce new packaging and launch a CBD-infused variety in Canada.