Distribution Roundup: Cure Hydration Hits Whole Foods

The natural channel retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade and Mixed Berry flavors, in over 500 stores across the country beginning next week. That rollout will be followed by the addition of Cure’s core adult-focused products in April.

Cure Hydration Brings in $5.6M Series A Round, Expands to 15,000 Doors

Cure Hydration has raised $5.6 million in a Series A funding round led by Lerer Hippeau, the company announced this week. The funding arrives as the New York-based functional drink mix brand has expanded its retail presence to over 15,000 doors nationwide.