Cure

Recess has made its club channel debut through a new partnership with Costco, where it has launched a 15-pack case of its Zero Proof Mocktails.

As the lines continue to blur between beauty and wellness, ingestible beauty, or “beauty-from-within,” products – particularly in powdered and ready-to-drink beverage formats – are gaining significant traction with consumers, proving that skincare is more than skin deep.

This week’s new beverage products include launches from Mr. Beast’s Feastables brand, Cure Hydration, Nurri, Rockaway Soda, Hanks for Our Troops, Pop & Bottle and more.

Naked Nutrition does energy drinks now? Josh Cellars goes nationwide with non-alc wine? Cann sells a THC spritz? Yes, you’re in the right place – it’s just that this week’s edition of the New Product gallery is full of pleasant surprises.

The natural channel retailer will launch Cure’s Kids line, including Fruit Punch, Pink Lemonade and Mixed Berry flavors, in over 500 stores across the country beginning next week. That rollout will be followed by the addition of Cure’s core adult-focused products in April.

Cure Hydration has raised $5.6 million in a Series A funding round led by Lerer Hippeau, the company announced this week. The funding arrives as the New York-based functional drink mix brand has expanded its retail presence to over 15,000 doors nationwide.