Brand News
Jun 10, 2015Smartwater Kicks Off “Up, Up, Up” Campaign with Jennifer AnistonIn addition to running in lifestyle magazines and out of home in markets like New York City, Miami and Los Angeles, the campaign will continue to come to life…
Jun 4, 2015Last Updated Sep 9, 2015Coca-Cola Unveils 100 Percent Plant-Based BottleThe Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial…
May 26, 2015Coca-Cola and Speedway Motorsports Renew Partnership Through 2020In the renewed agreement, Coca-Cola, along with an array of sparkling and still beverage options, will continue as the “Official Soft Drink,” “Official…
May 7, 2015Last Updated Sep 9, 2015Meet Best-in-Class Sponsors and Exhibitors at BevNET Live Summer ’15BevNET Live Summer ’15 attendees will not only gain extremely valuable insight on a rapidly evolving landscape for beverages, they’ll be able to meet with…
Apr 30, 2015Sandy Douglas Elevated to EVP of The Coca-Cola CompanyThe Board of Directors of The Coca-Cola Company today promoted J. Alexander “Sandy” Douglas Jr., currently Senior Vice President and President, Coca-Cola North…
Apr 27, 2015Minute Maid Launches ‘Doin’ Good’ CampaignThe campaign is underscored by a fully redesigned MinuteMaid.com.Apr 22, 2015The Coca-Cola Co. Announces Additional Letters of Intent with U.S. Bottling PartnersThese bottlers are Atlantic Coca-Cola Bottling Company, Chesterman Company, The Odom Corporation and Ozarks Coca-Cola Bottling Company.Apr 22, 2015The Coca-Cola Company Reports First Quarter 2015 ResultsReported net revenues grew 1 percent and organic revenue grew 8 percent.
Apr 14, 2015Last Updated Sep 9, 2015Coca-Cola Co. Announces Return of “Share a Coke”The 2015 Share a Coke campaign will feature four times the number of names as the 2014 edition and also encompass different package sizes, with 1.25 L and 2 L…Apr 13, 2015Coca-Cola Co. Announces Partnership with U.S. Soccer Federation and Major League SoccerWith the popularity of soccer continuing to grow, Coca-Cola is taking the next big step to show their commitment to the sport
Apr 3, 2015Coke Zero Launches Drinkable Advertising Campaign at NCAA Men’s Final Four in IndianapolisThe most literal manifestation of Coke Zero’s drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness…
Mar 17, 2015Sprite Brings Back Lebron James’ MixSprite LeBron’s Mix is now available in 20-ounce and 2-liter bottles, as well as 16-ounce cans, in convenience retail, value and mass retail locations…
Mar 16, 2015Vitaminwater Launches Project HustleBeginning March 12 through April 30, applicants can submit their business idea at www.projecthustle.com .
Mar 2, 2015POWERADE Taps Derrick Rose for “Rose From Concrete” Ad Narrated by Tupac ShakurPOWERADE’s newest campaign aims to inspire by taking a passionate stand for the potential in every young athlete.