CHARLOTTE, N.C.–(BUSINESS WIRE)–Thirsty race fans rejoice! The Coca-Cola Company has extended their long-term partnership with Speedway Motorsports, Inc. through 2020, ensuring that race fans across the country can continue to cheer on their favorite Coca-Cola Racing Family drivers at premier motorsports facilities with ice cold, delicious Coca-Cola refreshment.
For more than 30 years, Coca-Cola and Speedway Motorsports have brought race fans together, enhancing event experiences and providing countless wonderful memories. The partnership renewal celebrates the longevity of their partnership as Coca-Cola and Speedway Motorsports continue to create the ultimate race day experience for fans across the country.
In the renewed agreement, Coca-Cola, along with an array of sparkling and still beverage options, will continue as the “Official Soft Drink,” “Official Sparkling Beverage,” “Official Water, “Official Sports Drink” and “Official Enhanced Water” for seven Speedway Motorsports facilities including:
• Atlanta Motor Speedway (Hampton, GA)
• Charlotte Motor Speedway (Concord, NC)
• Sonoma Raceway (Sonoma, CA)
• Kentucky Speedway (Sparta, KY)
• Las Vegas Motor Speedway (Las Vegas, NV)
• New Hampshire Motor Speedway (Loudon, NH)
• Texas Motor Speedway (Ft. Worth, TX)
The agreement retains all non-alcoholic beverages at Atlanta Motor Speedway, Charlotte Motor Speedway and New Hampshire Motor Speedway. The renewal also includes title sponsorship of the Coca-Cola 600, the longest continuous sponsorship of any race in NASCAR, at Charlotte Motor Speedway. Coca-Cola, along with Speedway Motorsports, will ensure all of these tracks remain premier destinations for NASCAR fans across the nation for years to come.
“For more than 30 years, Coca-Cola has been refreshing fans at the world’s greatest speedways. What better place to share a Coke over our renewed partnership than at the Coca-Cola 600 on Memorial Day Weekend,” said Ivan Pollard, Senior Vice President, Connections, Investment and Assets, Coca-Cola North America.
“Coca-Cola and Speedway Motorsports share the same passion for entertaining fans and providing the ultimate race day experience. Our partnership renewal celebrates the heritage of this relationship in bringing fans closer to Coca-Cola and the sport they love the most.”
“Coca-Cola and Speedway Motorsports have been making memories together for more than 30 years by honoring our troops, celebrating our passion for racing and creating spectacular experiences for our fans,” said Marcus Smith, chief executive officer of Speedway Motorsports, Inc. “Coca-Cola is the world’s most-respected and recognizable brand, and it’s an honor to extend our partnership into its fourth decade. We look forward to serving our fans refreshing excitement both on and off the track for years to come.”
Coca-Cola is a global brand with deep roots in local communities. Through this partnership extension, Coca-Cola and Speedway Motorsports will continue to create programs that engage race fans at Speedway Motorsports facilities in the local markets and regions where the speedways are located. By creating these unique experiences, Coca-Cola will connect with race fans at every level — locally, nationally, at the track, in store, at home and elsewhere.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, atwww.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. For more information, about the company, please visit the Speedway Motorsports website.
Coca-Cola and NASCAR
Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Through its partnerships with International Speedway Corporation, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola refreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR association is the Coca-Cola Racing Family – a group of top drivers that include Greg Biffle, Austin Dillion, Denny Hamlin, Joey Logano, Ryan Newman, Danica Patrick and Tony Stewart. NOS Energy Drink, one of the Company’s energy drinks, has a relationship with Ricky Stenhouse, Jr. The Company also has relationships with Jeff Burton, Dale Jarrett, Ned Jarrett, Bobby Labonte, Kyle Petty and Darrell Wallace, Jr.