Jun 24, 2026Disruption at Scale: A Conversation with Athletic Brewing CEO Bill ShufeltAt BevNET Live in New York City, Athletic co-founder and CEO Bill Shufelt dug into how he’s tackled the brand’s scaling, how passion and authenticity have been…
Jun 11, 2026Last Updated Jun 11, 2026BevNET Live Day One Recap: Sober Curious Founders Take the StageBevNET Live NYC 2026 kicked off with several sit-down interviews with entrepreneurs, including several in the low ABV and non-alcoholic beverage categories who…
Mar 25, 2026Last Updated Mar 25, 2026KEG 1 to Take ‘Controlling Equity’ Stake in New England Distributor Pine State TradingPine State Trading Co. is a fourth-generation, family-owned New England distributor with operations in Maine and New Hampshire.
Feb 11, 2025Athletic Brewing to Be Available in More than 100 Live Nation Venues & 4 FestivalsNon-alcoholic (NA) beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert…
Apr 22, 2022Last Updated Apr 22, 2022Athletic Brewing, Arriba Partner on Non-Alc ‘Chelada Nada’Athletic Brewing Co. has partnered with L.A. Libations-owned mixer maker Arriba Chelada to produce a ready-to-drink non-alcoholic michelada, Chelada Nada,…
Aug 10, 2021Last Updated Aug 10, 2021Athletic Brewing Announces Gym and Taproom Combo Pop-Up in AustinNon-alcoholic craft brewery Athletic Brewing is preparing to open a pop-up facility featuring “the intersection of beer and burpees” in Austin, Texas, the…
Jul 21, 2021Last Updated Jul 21, 2021Athletic Brewing Secures Plans for 150K Barrel Brewery in ConnecticutNon-alcoholic craft brand Athletic Brewing has signed a lease for a new facility in Milford, Connecticut, that could triple its capacity.
Mar 16, 2021Last Updated Mar 16, 2021High Hops: Non-Alc Brands Look to Create a Category Around HopsThis nascent space has seen an influx of innovation within the past two years, including startups such as HopTea, HOP WTR, Aurora Superior Sparkling Beverages…
