Death Wish Coffee

This week’s new drinks feature Laird’s entrance into dairy-based protein coffee, an incoming creatine soda launch and zero sugar offerings from V8 Energy and Planet Oat.

Death Wish Coffee filed a trademark lawsuit on Tuesday in the U.S. District Court Central District of California Western Division alleging that Liquid Death is infringing on its trademarks with a line of soon-to-launch coffee drinks.

We have a windfall of new beverage launches in this week’s new product gallery with limited time launches from Celsius, Laird and more. Elsewhere the dairy brands innovated against growing demands from co-op Organic Valley’s push deeper into plant-based, to Koia’s ‘Elite’ line extension with a sweet new flavor.