DryWater Finds Everyday Hydration Niche, Expands To 41K Doors
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
DryWater is expecting to hit 41,000 doors by the end of 2026 as it targets a growing demand for clean-label, daily hydration powders.
The CEO had been with Bellevue, Wash.-based Nutpods since April 2024, months after the plant-based creamer brand was acquired by private equity firm MPearlRock.
We recap notable distribution moves from the month so far, including the entrance of “modern Mexican soda” to Walmart’s CSD set, the arrival of another D2C supplement brand into brick-and-mortar retail, and several moves by Sprouts.