Global Strategic Alliance Marks the Third Collaboration for The Coca-Cola Company NEW YORK & ATLANTA–(BUSINESS WIRE)–Leaders from The Coca-Cola Company this morning took to the running trails of New York to celebrate the launch of a strategic alliance with Endomondo (www.endomondo.com), a social fitness community with more than 12 million users worldwide. The newly formed […]
New Partnership to Deliver World’s Largest Facility ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announced a partnership with JBF Industries Ltd. to further expand production of the plant-based material used in the Company’s PlantBottle™ packaging. The supply partnership will help Coca-Cola continue its leadership in bringing renewable, lower-carbon plastics to the marketplace and move the Company closer […]
New Destapa Su Futuro campaign targets Hispanic college attainment by rewarding students with scholarships ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company today announced a campaign with the Hispanic Scholarship Fund (HSF) awarding more than $300,000 in scholarships during Hispanic Heritage Month. The Destapa Su Futuro / Uncap Their Future initiative, working with participating retailers, will help HSF promote […]
The Coca-Cola Co., Inc. announced today that it has completed the formation of its senior leadership team within its new global operating structure. Coke appointed a number of executives to top positions in its newly organized three operating businesses – Coca-Cola International, Coca-Cola Americas and Bottling Investments Group (BIG) – effective on Jan. 1, 2013.
DASANI DROPS Flavor Enhancers Give On-the-Go Water Drinkers The Ability To Mix It Up With Four Exciting Flavors ATLANTA–(BUSINESS WIRE)–Taste has always been a matter of preference. Starting this fall, DASANI, America’s No. 1 favorite water brand, will give people across the country the power to create their own personalized taste experience by putting flavor […]
As 50 Millionth Facebook User “Likes” Coca-Cola, Brand Announces Plan to Support Online Community in Making the World Happier ATLANTA–(BUSINESS WIRE)–If you could rally 50 million of your friends to make the world a happier place, what kind of results do you think you could achieve? Today Coca-Cola announced plans to find out as the […]
Coke Zero Teams with NABISCO™ and EA SPORTS™ to Offer Exciting Prizes for Football Fans Everywhere ATLANTA–(BUSINESS WIRE)–Monday morning quarterbacks, Tuesday night message board trolls and the Wednesday waiver-wire watchers of fantasy football know that game day excitement can’t be limited to Saturdays and Sundays. During the 2012 football season, Coke Zero is recognizing those […]
New Partnerships Score by Energizing and Refreshing Chicago Sports Fans CHICAGO–(BUSINESS WIRE)–Coke Zero is ushering two new members into the Coca-Cola Family this fall that exemplify the “enjoy everything” spirit of the brand. Linebacker, Brian Urlacher and Chicago Blackhawks’ Alternate Captain and Forward, Patrick Sharp have signed endorsement deals to represent the Coke Zero brand. […]
The Coca-Cola Co. Inc. has introduced a new line of tea and juice drinks for its FUZE brand as it prepares to hand over distribution of Nestea to Nestle Waters North America (NWNA) at the end of 2012. Earlier this year, Coke and NWNA announced that they would alter their 20 year partnership and marketing agreement of the Nestea brand to focus away from North America.The new FUZE offerings include a lemon tea, a tea and lemonade blend, and a strawberry lemonade.
Coca-Cola Kicks Off New Partnership With $5,000 Donation to “The Bus Stops Here” Foundation PITTSBURGH–(BUSINESS WIRE)–Combine ice-cold Coke Zero® refreshment with a legendary Pittsburgh football superstar and the 2012 season doesn’t get more refreshing! Beginning next month, Coke Zero® and legendary football star Jerome Bettis will team up to provide Greater Pittsburgh football fans with […]
Atlanta-area facility’s landfill-gas-to-energy system key factor in recognition ATLANTA–(BUSINESS WIRE)–Coca-Cola Refreshments earned the No. 3 spot on the U.S. Environmental Protection Agency’s (EPA) list of the largest on-site green power generators. EPA’s Green Power Partnership includes more than 1,300 organizations recognized for their support of alternative energy to reduce their environmental impacts. A key factor […]
The EKOCYCLE Brand Takes Sustainable Living and Recycling to the Next Level; Anchor Partners Include Beats by Dr. Dre® and New Era® ATLANTA–(BUSINESS WIRE)–Global musical artist and producer will.i.am and The Coca-Cola Company are collaborating with other iconic brands to inspire a global movement with the launch of EKOCYCLE™ – a stand-alone brand initiative dedicated […]
Coca-Cola Invites the Globe to Move to the Beat™ Of London 2012 Olympic Games LONDON–(BUSINESS WIRE)–As the clock ticks down to the Opening Ceremony of the London 2012 Olympic Games, Coca-Cola is ramping up for the brand’s largest-ever Olympic Games activation. Never before in the Company’s 84-year Olympic partnership has the brand gone for marketing […]
ORLANDO, Fla.–(BUSINESS WIRE)–Moms will be inspired to take their families “on the go with D.O.” this summer thanks to a new consumer promotion from Coca-Cola. Coca-Cola kicks off “On the Go with D.O.,” a My Coke Rewards promotion offering a once-in-a-lifetime opportunity for moms to bring 2008 Olympic bronze medalist and 2012 Olympic hopeful David […]
