Full Throttle Quick Shot

Announced on Friday, The Coca-Cola Co. and Monster Beverage Corp. have completed a strategic partnership, one in which the cola giant paid $2.15 billion for a 16.7 percent stake in the energy drink company.

Each artist’s lyrics will appear on individual 12- and 16-ounce cans, 20-ounce bottles, and 12-, 20- and 24-packs of 12-ounce cans, which are available now in stores nationwide through the end of summer.

In addition to running in lifestyle magazines and out of home in markets like New York City, Miami and Los Angeles, the campaign will continue to come to life throughout the summer through events and partnerships, as well as digital and social media activations.

The Coca-Cola Co. yesterday unveiled a new plastic bottle made entirely from plant-based materials, but the company has yet to reveal plans for commercial production of the package.

The transition follows Coke’s purchase of a 16.7 percent stake in Monster last August which followed years of careful consideration.

In the renewed agreement, Coca-Cola, along with an array of sparkling and still beverage options, will continue as the “Official Soft Drink,” “Official Sparkling Beverage,” “Official Water, “Official Sports Drink” and “Official Enhanced Water” for seven Speedway Motorsports facilities.

The deal is expected to close in the Fall of 2015, at which point Coca-Cola Bottling Co. Consolidated will take on distribution of Coca-Cola products in major markets including Indianapolis, Cincinnati, Columbus, Dayton, Baltimore, Richmond, Norfolk, Alexandria, and Washington D.C.

The Board of Directors of The Coca-Cola Company today promoted J. Alexander “Sandy” Douglas Jr., currently Senior Vice President and President, Coca-Cola North America to Executive Vice President, and promoted Dr. Ed Hays, currently Vice President and Chief Technical Officer to Senior Vice President.

The campaign is underscored by a fully redesigned MinuteMaid.com.

These bottlers are Atlantic Coca-Cola Bottling Company, Chesterman Company, The Odom Corporation and Ozarks Coca-Cola Bottling Company.

Reported net revenues grew 1 percent and organic revenue grew 8 percent.

The 2015 Share a Coke campaign will feature four times the number of names as the 2014 edition and also encompass different package sizes, with 1.25 L and 2 L bottles, and 12 oz. cans now in the mix.

With the popularity of soccer continuing to grow, Coca-Cola is taking the next big step to show their commitment to the sport

PepsiCo has signed on to become the official food and beverage partner of the NBA while Coca-Cola has announced a multi-year deal with the MLS.