While it may once have been the domain of country clubs and retirement homes, the sport of pickleball is making a play for the mainstream. As professional pickleball leagues earn serious attention from the sports world, food and beverage brands see it as an emerging cultural trend, and they’re looking to get in on the ground floor.
Late last week Boston-based pickle brand Grillo’s revealed it had been sold to family-owned bakery business King’s Hawaiian earlier this year. While pickles and bread are often sandwiched together, the brand will largely be speeding ahead on its own, according to Grillo’s executives.
Breakout Boston-based pickle brand Grillo’s Pickles has been sold to bakery company King’s Hawaiian in a deal that closed earlier this year. While exact terms of the deal were not disclosed, the Boston Business Journal reported that the company will remain in Boston, albeit with changes to the leadership team: CEO and founder Travis Grillo has left the company.
