GT's VeggieKefir

by GT's Living Foods

In Search of Credibility, CBD Beverage Brands Embrace Transparency

As startups race to seize shelf space in the emerging market for hemp-infused products, CBD beverage makers have witnessed an influx of competition using low grade ingredients and mislabeled doses. As the category faces increased scrutiny from not just state and federal regulators, but consumers who are inexperienced with or skeptical of hemp-based products, many beverage brands are prioritizing transparency and education.

GT’s Kombucha Launches ALIVE Adaptogenic Teas

GT's Living Foods, maker of the original Kombucha and no. 1 selling brand in the U.S., has announced the launch of ALIVE, a line of adaptogenic teas inspired by Ayurvedic medicine.

Forbes Fallout: Health-Ade, KeVita React to GT’s Feature Story

In an article published earlier this month, GT’s Living Foods founder and CEO GT Dave sat down with Forbes reporter Chloe Sorvino at his Beverly Hills mansion for a deep dive into the making of his kombucha empire in which he appeared to take a few conspicuous swipes at some of his company’s rising competitors.

From Extensions to Originals, Brands Pursue Different Paths to CBD/Hemp Market

The market is wide open for beverage entrepreneurs to jump in with innovative and engaging new CBD and hemp-based drinks. Yet established players are equally focused on the potential for CBD as an opportunity to extend existing product lines and inject new energy and dimension to their brands.

BevNET Live Winter 2018 Video: Keeping the Attachment With GT Dave

In this clip from day one of BevNET Live Winter 2018 held in Santa Monica, Calif. on Dec. 3, Dave discusses his roots as a young beverage entrepreneur, how GT’s seasonal kombuchas offer the opportunity to “transcend the bottle and tell a story,” and how its newest product — Dream Catcher, a cannabidiol (CBD) infused water that adds a new functional dimension to its portfolio — fits into the company’s mission to inspire and excite through health and wellness.

BevNET Live Day 1 Recap: Taking the Journey

Entrepreneurship is a journey, and the speakers on stage during the first day of BevNET Live Winter 2018 shared their personal stories of traversing the beverage industry. Speaking today in Santa Monica, Calif., industry leaders from emerging and established companies shared their insights into building a thriving beverage business in the current landscape.

GT’s Living Foods Launches CBD Sparkling Water Line

GT’s Living Foods has revealed its next innovation within the emerging CBD beverage space: Dream Catcher, a new line of enhanced sparkling waters rolling out to stores later this month.

Press Clips: Amazon Increases Minimum Wage for Employees

Amazon increases minimum wage for all its workers to $15 per hour; Bloomberg article questions whether kombucha can make it big or not; Canadian cannabis provider CannTrust exploring beverage opportunities; Dirty Lemon opens storefront.

GT’s Living Foods Releases Unity Kombucha

GT’s Living Foods, maker of the original Kombucha and #1 selling brand in the U.S., today announced its new limited edition offering, Unity.

The New, New Niches: Brands Look to Intense Sports, E-Games for Growth

Brands big and small are now finding emerging subcultures to build their beds in. From startup recovery drinks crafting an identity around cult fitness brands to big soda companies focusing in on the emerging gaming community.

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