Hiball Energy Drinks: Wild Berry Soda

This product may be the world’s first energy seltzer. And it’s a good one. The question is, is the world ready for such a product? Packaged in the old “New York Seltzer” bottles, there’s very little difference in taste between this unsweetened wild berry seltzer and some of the non-energy commercial seltzers that are on the market right now. That having been said, the customer base for seltzer and the customer base for energy drinks aren’t necessarily thought of as overlapping; we’re not sure if there’s much of a market for this product outside the liquor or specialty store. But we’re fans nonetheless.