Official Brand Overview

Hoist is the most hydrating beverage on the market. It is perfectly isotonic, so it hydrates you with minimal effort from your body. #PremiumHydration Most hydration drinks are hypertonic (leading sports drinks) or hypotonic (zero calorie drinks/water), which cause a delay in hydration and can result in cramping or sluggishness. Hoist's perfectly isotonic formula flows right through your stomach, without delay, and instantly replenishes your body and mind so you can Lift Limits in what you do.

Current product lineup