Red Bull will produce a new documentary about Felix Baumgartner’s dive titled “Mission to the Edge of Space: The Inside Story of Red Bull Stratos,” which will premiere in late January 2014. Two other documentaries, “The Felix Baumgartner Story” and “Felix Baumgartner: The Cave,” which will focus on his jump in the Mamet Cave in Croatia, are also on the slate.
ATLANTA — Your favorite dance move could help save lives. Coca-Cola and (RED) have enlisted the help of Harry Shum, Jr. (Mike Chang, “Glee”) and the world-famous dance crew Jabbawockeez, as well as other notable dancers to harness the power of dance and inspire people to participate in a global dance movement with the goal of […]
The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.
Wesley Vultaggio, AriZona’s owner and creative director, told BevNET that while MiO brings new, untested flavors to the market, AriZona’s water enhancers benefit from the established success of its flavors. The company has been selling these flavors in cans for years, now they just have a different form.
The Coca-Cola Co. Inc. has once again extended the Dasani brand name to a new line of products and today introduced Dasani Sparkling, a five-SKU line of naturally flavored, unsweetened and lightly carbonated waters. Coke will roll out Dasani Sparkling in select outlets beginning in December, and launch the brand nationally in February 2014, according to a statement from the company.
Whether or not The Coca-Cola Co., Inc., is feeling the heat from a growing onslaught of detractors and health nuts, changes are afoot.
HOWARD COUNTY, Md. — In a new television advertising campaign parodying Coca-Cola, Howard County Unsweetened is calling on the beverage industry giant to find a “better way” to help fight childhood obesity, diabetes and other diseases. “While Coca-Cola produces scores of healthy beverages, it spends over two thirds of its marketing budget promoting sugary drinks,” said […]
Call it a nod to niche: a couple of high-profile beverage brands recently launched limited edition line extensions. Red Bull has launched “Bull Energy Drink,” a new sweet orange-flavored variety that is sold in soccer arenas and other special venues, and the Coca-Cola Co. has introduced a new cranberry-flavored Sprite for the holidays.
Diet Coke launches new 12-ounce can inspired by the superstar’s individuality; Available on store shelves for limited time ATLANTA–(BUSINESS WIRE)–In a nod to Taylor Swift’s inspirational sayings and award-winning lyrics, Diet Coke has created a collector’s edition can in celebration of extraordinary individuals across the country. The limited-time Diet Coke® Taylor Swift can 6-pack will […]
ATLANTA — This summer, millions of people were inspired to move and groove with Coca-Cola as part of its Get The Ball Rolling initiative. Today Coca-Cola has reached its goal to inspire 3 million Americans to rediscover the joy of being active in communities across the country since May. “For Coca-Cola, inspiring moments of happiness is part of […]
For beverage sales in convenience stores, Labor Day was the strongest holiday weekend thus far in 2013, according to a survey conducted by Wells Fargo Securities. The survey, which represents beverage retailers from more than 10,000 C-store locations across the country, indicates that C-store beverage sales increased by 4 percent over the long weekend.
Shortly after announcing a boycott of Stolichnaya Vodka, LGBT organizations and activists dumped Coca-Cola onto the streets of New York’s Times Square Wednesday to protest the soda giant’s sponsorship of the upcoming Olympic Winter Games in Sochi, Russia.
Amid growing concerns about the safety of artificial sweeteners, and faced with declining sales of its diet carbonated soft drinks (CSD) The Coca-Cola Co. has launched a series of new ads defending the company’s use of aspartame.
ATLANTA — Got a thirst to see the very latest film creations from America’s up-and-coming filmmakers? Sprite Films™ today debuts four original short films developed from script-to-screen by four talented college student filmmaker teams from across the country. Starting today through August 31, America can view the short films at Sprite.com and vote to crown one team […]
