Swift’s new hit single “22” serves as centerpiece in first spot ATLANTA–(BUSINESS WIRE)–As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her jaw-dropping melodies, her music inspires millions around the globe. Diet Coke celebrates this tireless passion and Swift’s artistic excellence in its first commercial featuring the […]
Recycling Events in 2013 to Feature 30-Foot or 12-Foot Tall Blue Recycling Bins BETHESDA, Md.–(BUSINESS WIRE)—Honest Tea®, the nation’s top-selling organic bottled tea company, has announced upcoming dates for “The Great Recycle,” its national recycling initiative to help boost recycling rates which for years have hovered just above 30 percent. In 2013, The Great Recycle is […]
The Cooking Channel star shares authentic Mexican recipes and party tips that will bring families and friends together this holiday ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company and Ingrid Hoffmann are coming together to provide families with simple recipes and fun party ideas to celebrate this Cinco de Mayo. Inspired by her new book “Latin D’Lite” and Coca-Cola’s […]
Coke Zero and POWERADE Take Center Court in NCAA March Madness® ATLANTA–(BUSINESS WIRE)–Coca-Cola is ensuring college basketball fans experience a full court press of entertainment during the 2013 NCAA® Men’s Final Four® weekend. By merging the power of sports, music and entertainment, Coca-Cola will be hosting larger-than-life events for fans of all ages to experience during the […]
ATLANTA — Each year talented aspiring artists from across the country come together on AMERICAN IDOL reaching for one dream. Starting today, Coca-Cola wants to give everyone the opportunity to join in on the excitement through the Perfect Harmony program. The Coca-Cola Perfect Harmony program invites AMERICAN IDOL fans and music lovers to participate in the once-in-a-lifetime opportunity […]
ATLANTA — There’s no better time than the fury of NCAA March Madness for Coke Zero to introduce the next iteration of its Enjoy Everything campaign. Titled, “It’s Not Your Fault,” Coke Zero debuts its new integrated marketing campaign during NCAA championships. The campaign takes a lighthearted and comedic approach to say that with Coke Zero you can […]
NEW YORK — The CLIO Awards, among the world’s most recognized international advertising, design and communications competitions, today announced The Coca-Cola Company as this year’s inaugural Brand Icon Award recipient, recognized for continuous and exceptional creative execution over the years. Pio Schunker , Head of Integrated Marketing Communications, will accept the award for Coca-Cola North America Group […]
ATLANTA — Basketball fans can look forward to much more than on-court action at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke Zero hits Charlotte with a line-up of pre- and post-game activities that will keep people enjoying more. Coca-Cola is the longest standing corporate partner of the CIAA, with a relationship dating back […]
Today, Diet Coke, the world’s #1 selling diet soft drink is privileged to announce that leading visionary, Marc Jacobs, has been unveiled as Creative Director exclusively for 2013. The partnership will be an exciting element of the ‘Sparkling Together For 30 Years’ campaign, as the brand celebrates its milestone 30th Anniversary. Marc Jacobs will bring his unique vision to […]
ATLANTA — While the team from Baltimore took home the championship Sunday night, a cast of Showgirls raced to a victory of their own. They bested their desert rivals, the Cowboys and the Badlanders, in a quest to be first to reach an ice-cold Coke. To propel them to the finish line, fans casted nearly 910,000 […]
ATLANTA — Showing your heart is always on-trend. That’s why Diet Coke and actress Minka Kelly are blending fashionable style and the power of expression to support The Heart Truth campaign, led by the National Heart, Lung, and Blood Institute (NHLBI). With a social media-inspired package at the center of this year’s campaign, Diet Coke will help raise […]
BALTIMORE — Coke Zero is offering a special toast to celebrate the 2012 World Champion Baltimore Ravens with the release of a limited-edition commemorative can. The specially-designed, collectible cans, proudly mark the second world championship in Ravens’ history. “Coke Zero joins the legions of Baltimore Ravens fans who cheered their team on to this thrilling victory,” […]
The Coca-Cola Co. Inc. announced yesterday that it has signed pop country singer Taylor Swift to a long-term endorsement deal for its Diet Coke brand. The deal will make Swift the centerpiece of Diet Coke’s “Stay Extraordinary” campaign and “will be integrated into all key marketing efforts for the brand,” including TV, print and digital advertising, according to the company.
Coca-Cola campaign taps local celebrities to raise awareness and support the world-class sporting event ATLANTA–(BUSINESS WIRE)–Let the games begin! On January 29, Special Olympics 2013 World Winter Games will be underway in PyeongChang, Republic of Korea. In support of the Games, The Coca-Cola Company is activating a fully integrated marketing campaign to help raise awareness […]
