Inside De La Calle’s Mexican Soda Makeover: More Fiber, Sugar, Fruit
Even as the brand’s previously announced pivot from tepache to ‘modern Mexican soda’ begins to take hold, De La Calle continues to iterate.
Jarri Boba
by Jarritos (Novamex)
Jarritos, Taste Salud Aim for Latin Authenticity With Co-Branded Launch
Los Angeles-based Taste Salud has been marketing its agua fresca powder stick packs since 2021, but its recently launched collaboration with iconic Mexican soda brand Jarritos on a pair of releases represents a new phase of growth.