Jittery John's Cold Brew (Discontinued)

Savor California, an online showcase for gourmet food and beverage brands based in the Golden State, was once again represented at the annual Winter Fancy Food Show, In the following video, we spoke with beverage entrepreneurs affiliated with Savor California about why the state plays an important role for incubating emerging trends and concepts and how the organization supports their brands.

Given the investments into a cohort of cold brew companies and the pervasiveness of the new style, it’s likely that stores and distributors are going to need to find room for both clean and sweet cold brew styles. Thus far, it’s been left to individual companies to carve out their own philosophy towards indulgence.