Wonder Drink: Himalayan Blend

Kombucha again misses the mark with this product. The lemon flavor does not hide the fermented flavor and, as a result, leaves a flavor that is quite difficult to drink. Using an organic formulation is a plus, but it didn't help us get this product down. If they could kick up the lemon flavor and turn down the fermented flavor, we think that we'd like this beverage. Maybe the market will prove us wrong, but this seems like a product that a) is new to the American consumer and b) doesn't have a taste that appeals to the American consumer. Those two things mean that this product is going to have a very hard time getting traction. A well done product from a technical point of view, but it really fails in basic drinkability.