Brand News
Jul 7, 2026Last Updated Jul 7, 2026Mid-Year Snapshot: Promo Pricing Pushes Sports Drinks AheadAs the category rebounds back into volume-driven growth and with interest in hydration and electrolytes still rising, we take stock of what’s happened in…
Apr 6, 2026Last Updated Apr 6, 2026Energy Drinks Are Chasing Electrolytes, But Will It Help Them Stay Ahead?As energy drink makers look to expand under the general umbrella of “performance”-based functionality, electrolytes are increasingly the logical next place to…
Feb 2, 2026Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl SpotsBeverage brands like Poppi and Liquid I.V are going big with celebrity-laden advertisements in anticipation of this weekend’s Super Bowl.
Dec 5, 2025Last Updated Dec 11, 2025Marketing: Aspiring Astronaut Alyssa Carson Enters Loom’s Orbit; Pepsi Joins F1Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Aug 28, 2025Last Updated Sep 5, 2025Marketing: Liquid I.V.’s RTD Rugpull Reveals Energy Play; Mountain Dew Teams with Brain DeadAs it turns out, Liquid I.V.’s reveal-turned-fakeout was the brand’s way of teasing its deeper presence in the energy drink category with Energy Multiplier.
Jul 15, 2025Last Updated Jul 15, 2025Protein Shakes, Hydration Top Sales Charts For Amazon’s Prime DayAccording to data from Numerator, groceries represented around 14% of total sales during Amazon’s four-day Prime Day sales event last Tuesday through Friday.
Jan 30, 2023Unilever Names New CEO, Reaffirms Food Brands StrategyUnilever has appointed former H.J. Heinz executive Hein Schumacher to lead the CPG company effective July 1 reaffirming the multinational company’s commitment…
Nov 15, 2018Report: Index Ranks U.S. Food Giants on Access to NutritionThe first-ever U.S. Access to Nutrition Index, produced by the Access to Nutrition Foundation (ATNF), an independent non-profit organization, assigns a…
Nov 3, 2017Last Updated Nov 3, 2017Starbucks Announces TAZO Sale to UnileverStarbucks Corporation today announced an agreement to sell the TAZO tea brand to Unilever for $384 million, a move that will allow the Seattle-based coffee…
Oct 26, 2015Lipton Breaks Guinness World Records Title for Largest Iced TeaIt took 25 hours and eight 2-by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea for the title.
Jul 21, 2015Last Updated Sep 9, 2015Lawsuits Target Pure Leaf’s “All Natural” ClaimsPure Leaf, a line of bottled iced teas produced by PepsiCo in a joint partnership with Unilever, is under scrutiny with plaintiffs in two separate lawsuits…
Jan 22, 2015Lipton Unveils New Line of Sparkling Iced TeasThe smooth, crisp iced tea line will be available in three delicious flavors: lemonade, raspberry and peach.