NORTH CHARLESTON, S.C., Oct. 24, 2015 /PRNewswire/ — Today, Lipton® announced it broke the GUINNESS WORLD RECORDS title for the Largest iced tea as part of the iconic tea brand’s 125th anniversary celebration.
Patrons at the Be More Tea Festival in North Charleston, South Carolina, will enjoy glasses of tea served from the 12.5-foot-tall pitcher used to break the record. It took 25 hours and eight 2-by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea for the title. Thousands of pounds of ice will keep the iced tea chilled and ready to serve to festival attendees throughout the day.
“We wanted to celebrate this historic year for Lipton by bringing our Be More Tea brand philosophy to life and encouraging fans to take time to enjoy the world around them,” said Melanie Watts, Director of Marketing at Pepsi Lipton Partnership. “Breaking a Guinness World Records title and sharing it with tea lovers is the perfect way to kick off our festival and mark this epic milestone anniversary.”
Setting a new iced tea record is just one way Lipton is capping off its 125th anniversary celebration. Thousands of fans are expected today at the Be More Tea Festival at Riverfront Park at Naval Yard, with live performances from bands including Passion Pit, The Roots, Walk the Moon, St. Lucia, BØRNS, denitia and sene and Outasight.
In addition to live music, festival attendees can enjoy unique, Lipton tea-infused food and drinks, and play a number of giant-scaled games, such as tea pong and a custom Lipton ball pit.
“Hosting the Be More Tea Festival in our hometown gives us the chance to put North Charleston culture, food and love of iced tea on display,” said North Charleston Mayor Keith Summey. “We’re proud to help Lipton commemorate this anniversary, and we welcome local North Charleston residents and visitors to enjoy this fun-filled celebration.”
Stephanie Sternberg, Pepsi Lipton Partnership Communications
Jennifer Davis, Golin on behalf of Lipton
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever’s strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.
All of Unilever’s global factory network, as well as its US non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
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PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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