Machu Picchu

Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.

Backed by new innovation, Rowdy Energy is looking to hit the gas with C-store retailers this summer. The two-year-old brand, co-founded by NASCAR star Kyle Busch and ex-Suja founder Jeff Church, is shoring up its presence in the Midwest and South with a slate of new retail placements, according to an email from the company.