Magic Cactus

Sprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.

This week’s gallery features a first look at Pepsi Prebiotic, the first release from Lucky Energy’s Black Label Collection, a fan-demanded flavor from Magic Cactus, and more.

Three hemp-derived THC brands have lined up new financing rounds of less than $2 million each, even as regulatory challenges mount state-by-state.

The functional and THC beverage categories are seizing the opportunity at live music festivals to build brand awareness and recontextualize the overall festival experience while giving promoters a revenue boost among a growing base of consumers moderating their alcohol intake.