MiniChill: Natural Berry

Mini Chill is a berry flavored stress relief shot that is sweetened with Stevia. This shot contains zero sugar, calories, caffeine or melatonin. However, the proprietary blend named “Relarian” contains Valerian root, GABA, L-theanine and 5-HTP. The berry flavor combined with the aftertaste from the stevia, while not unpleasant, is very typical to other berry shots on the market. The 2 oz. PET bottle is fully wrapped and given a very straightforward design treatment. The name Mini Chill and sub line “Stress Relief” clearly communicate the intended function of the shot. Overall, we feel that with the familiar berry taste profile and to the point packaging we can see Mini Chill doing well in the convenience channel.