Even as products boasting complex flavor profiles enter the beverage market, a simple, pure ingredient experience has everlasting appeal for consumers. Three emerging beverage startups exemplify both the opportunities and challenges of following a single-ingredient strategy.
Ginger Water is the latest product from Monfefo, which is a company that has been focused exclusively on cold-pressed beverages that are packaged in a 1.7 oz. shot format. The company also won the New Beverage Showdown 11 at BevNET Live Summer 2016.
In this episode of the BevNET Podcast, Sperry, along with Carol Ortenberg, the editor of BevNET sister site Project NOSH, discussed Whole Foods’ efforts to revitalize its brand and assuage key investors in light of its announcement of changes to its board of directors, category management, and the launch of a loyalty program.
