@@img2DALLAS, TX, – 7-Eleven, Inc. (NYSE: SE) and Pepsi take a leap of faith this month to “Unleash their FrawgT” on an unsuspecting America. Targeted to teens and 20-somethings, Frawg is a new apple-flavored, caffeinated soda available exclusively at 7-Eleven® as a Slurpee® and a Big Gulp® fountain drink. Culminating two years of focused product […]
Famed astronaut Buzz Aldrin announced today that the next time you reach UP for a can of Diet 7UP, newly reformulated with SPLENDA(R) Brand Sweetener, you could be reaching for the stars. In partnership with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, the Diet 7UP Free Ticket to Space sweepstakes […]
MAKE A CRISP AND REFRESHING DEBUT “The Force” will be with the new flavored colas in-store while the “Lime Guys” hit the airwaves PURCHASE, N.Y., May 3 – The crisp and refreshing taste of lime comes alive in Pepsi Lime and Diet Pepsi Lime, a pair of colas now making their national debut. Pepsi Lime […]
Reformulated soft drink features dynamic new package graphics, great taste and still only one calorie PURCHASE, N.Y. – March 21, 2005 – Pick up a Pepsi ONE can this spring and the new striking black and silver graphics won’t be all that gets your attention. Pepsi-Cola North America today announced that it will add SPLENDA(r) […]
PURCHASE, N.Y. – March 7, 2005 – Pepsi-Cola North America today announced a new addition to its portfolio of Dole 100% juices – Ruby Red Grapefruit – as well as a new line of 50% juice beverages called Dole Lights. The products will begin hitting store shelves nationwide this month. Dole Ruby Red Grapefruit, newly […]
@@img1Nation’s Number One Water Brand Launches Two New Product Lines – Aquafina Sparkling and FlavorSplash PURCHASE, N.Y. – January 24, 2005 – The makers of Aquafina are introducing two new beverages for people who are seeking variety but also want sensible refreshment. Aquafina Sparkling – a carbonated version of Aquafina – and FlavorSplash – a […]
@@img1SoBe “Tsunami”, which is a product that was designed using a surfing theme, has recently come into the spotlight because of the tragic events in Southeast Asia. When asked whether the product was being discontinued, SoBe provided us with an official response from PepsiCo: “The overwhelming and tragic devastation caused by tsunamis in Southeast Asia […]
(Note: This article also ran in the January/February issue of Beverage Spectrum Magazine) Two thousand and four was an interesting year for the soft-drink industry. Low-carb diets, energy drinks, consolidation and rising material costs were some of the major themes of the year. At BevNET.com, we saw more than 300 new products in 2004, ranging […]
AVAILABLE VIA SWEEPSTAKES AT PEPSIEDGE.COM Or Win Tickets to the Season Finale of the Hit Show @@img1PURCHASE, N.Y. – November 29, 2004 – Pepsi is offering one lucky person the chance to win two tickets to the season finale of NBC’s “The Apprentice” by entering an online sweepstakes at www.pepsiedge.com. As announced in a special […]
PURCHASE, N.Y. (November 4, 2004) – This week, Pepsi kicks off the holiday season with the launch of Pepsi Holiday Spice, a festive addition to Pepsi’s beverage portfolio that adds a hint of traditional holiday spicy flavors to the great taste of Pepsi-Cola. @@img1 Available in 20-ounce bottles, two-liter bottles and 12 packs of 12-ounce […]
@@img1 PURCHASE, N.Y., November 1, 2004 – The “shockingly refreshing” lemon-lime taste and formula are the same, only the name has changed. In an effort to help consumers identify it as a soft drink free of sugar, calories, carbs and caffeine, the beverage formerly known as Diet Sierra Mist becomes Sierra Mist Free on packaging […]
Purchase, NY, – Longtime metro-New York-area Pepsi bottler Harold A. Honickman, chairman of Pepsi-Cola and National Brand Beverages, last night received a Lifetime Achievement Award from Pepsi-Cola North America (PCNA). Recognizing his outstanding career, community involvement and spirit of innovation, the award was presented by Donald M. Kendall, co-founder and chairman emeritus of PepsiCo, during […]
Consumers Ask, 7 UP Listens UP; Introducing a New Breakthrough Beverage — Combining the Great Taste of 7 UP With Real Fruit Juice, Calcium, Vitamin C, and a Refreshing Berry Flavor… 7 UP PLUSIntroducing a New Breakthrough Beverage — Combining the Great Taste of 7 UP With Real Fruit Juice, Calcium, Vitamin C, and a […]
PURCHASE, N.Y. – August 5, 2004 – Capitalizing on the success of its first limited-time soft-drink offering, Mountain Dew LiveWire, Pepsi-Cola North America today announced that it will launch two new soft drinks this year for brief, “in-and-out” plays. The first, Mountain Dew Pitch Black, will launch in late August and stay on store shelves […]
