@@img1Diet Pepsi Provides A Solution:
Introducing Jazz®, A New Line Of Indulgent Zero-Calorie Colas
PURCHASE, NY – July 20, 2006 – It’s no secret that calorie counting is popular among Americans. According to the National Indulgences Survey, recently commissioned by Pepsi-Cola North America, adults in this country are watching their waistlines at the expense of their tastebuds. The study’s findings reveal that many of us associate indulgence with sacrifice:
* Approximately 140 million Americans consider a sweet treat an indulgence
* Approximately 101 million Americans find it difficult to indulge their sweet tooth without compromising their diet
Pepsi is challenging consumers to think differently about indulgence with the introduction of Jazz*, a new line of zero-calorie colas available in rich flavors like Black Cherry French Vanilla and Strawberries & Cream. Consumer research leading up to the product’s launch revealed that the smooth nature of the cola coupled with these aromatic flavors added up to a more indulgent experience than typical zero-calorie sodas. Jazz is available nationwide this month.
“We believe once people try Jazz they will start seeing diet colas in a new light,” said Russell Weiner, vice president of colas, Pepsi-Cola North America. “Jazz is a simple way to satisfy sweet cravings without the guilt. In this case, zero calorie definitely does not mean zero taste.”
The National Indulgences Survey was conducted by Kelton Research between July 11 and July 16, 2006 using random digit dialing of both listed and unlisted numbers. Quotas are set to ensure reliable and accurate representation of the total U.S. population, 18 years of age and older. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Vanilla, Diet Pepsi Vanilla, Pepsi Twist, Diet Pepsi Twist, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Twister Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.