@@img1NORWALK, CT – Mar 6, 2006 – Taking vitamins just got a whole lot tastier. Today, SoBe Beverages announced the launch of new SoBe Life Water, a line of refreshing vitamin-enhanced water beverages that contain the powerful antioxidant vitamins C & E as well as members of the vitamin B complex. Available in five delicious flavors- Pomegranate Cherry, Blackberry Grape, Passionfruit Citrus, Orange Tangerine and Strawberry Kiwi- the highly anticipated lineup is the newest addition to SoBe’s family of great-tasting “healthy refreshment” beverages.
In addition to a full day’s supply of Vitamin C, SoBe Life Water provides 20% of the recommended daily value of Vitamin E, as well as 10% of the recommended daily value of the B Vitamins B6 and B12, Niacin (B3) and Pantothenic acid (B5). With no artificial flavors or preservatives, SoBe Life Water delivers what SoBe fans have come to expect – a great-tasting beverage with a unique SoBe twist.
“SoBe has been making beverages to uplift the mind, body and spirit for the past ten years,” said Tom Smallhorn, vice president, marketing for SoBe. “Great-tasting, healthy refreshment beverages are what consumers expect from SoBe. It makes sense that we would expand into the enhanced water category and provide consumers with even more options through the introduction of SoBe Life Water.”
Look for SoBe Life Water in 20 oz. PET bottles, featuring eye-catching, distinctive graphics and the notorious SoBe “dueling lizards” design. SoBe Life Water hits shelves this month, available in both small and large format convenience and grocery stores. The launch of SoBe Life Water is supported with radio and out of home advertising in addition to sampling at over 1,000 grassroots events. For more information, check out www.sobelifewater.com.
Purchase, N.Y.-based Pepsi-Cola North America (www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.