@@img1PURCHASE, NY – April 19 – Mariah Carey will take center stage with Pepsi in a unique partnership this summer. The Grammy Award- winning artist will write and record original ringtones that will be available exclusively through the Pepsi Cool Tones & Motorola Phones promotion.
The Pepsi Cool Tones & Motorola Phones promotion is giving music fans the opportunity to download more than 100 original ringtones created specifically for the program by some of the summer’s hottest artists, including 20 original voice and music tones written and produced by Mariah Carey. This marks the first time top musicians and producers have written music and lyrics in the ringtone format for a large scale promotion.
The consumers who participate in the Pepsi Cool Tones & Motorola Phones promotion will also have the opportunity to win their choice of Motorola phones including the Motorola RAZR(TM) and Motorola SLVR(TM). Additional information about the promotion can be found on http://www.pepsismash.com, powered by Yahoo! Music.
“I had a lot of fun with this project. It was a great creative outlet because musically I could do things here that I would never think to do for one of my albums,” said Mariah Carey. “This was a great idea by Pepsi, and I’m happy to be a part of it.”
Carey will kick off the Pepsi Cool Tones and Motorola Phones promotion with a national TV commercial in May, which will be directed by Paul Hunter and created by BBDO, New York, Pepsi’s long-time agency. Hunter, an award- winning director of music videos and commercials, has directed the videos for a number of Carey’s chart-topping hits.
Carey’s partnership with Pepsi also includes an exclusive Pepsi Smash concert this summer at the intimate Kodak Theater in Los Angeles, which will be the first stop of her highly anticipated tour. Music fans will be able to win tickets to the show, Carey’s first full concert performance in over three years, via radio and retail promotions across the country.
Mariah Carey has had more number one singles than any other artist in history. She has been recognized with the most prestigious accolades in the music industry, including five Grammy Awards, eight American Music Awards, Billboard’s “Artist of the Decade” Award and the World Music Award for “World’s Best Selling Female Artist of the Millennium,” to name a few. Her current album, “The Emancipation of Mimi,” was the biggest-selling album of 2005 and has been certified five times platinum.
Pepsi has a long history in music, having featured the biggest recording artists and a diverse range of chart-topping songs in marketing campaigns, concerts and commercials. Recent associations have included superstars Kanye West, Beyonce, Gwen Stefani and Green Day. West and Stefani headlined the 2005 Pepsi Smash concerts.
Las Vegas-based MEGA, INC., Pepsi’s music marketing agency, facilitated the partnership with Mariah Carey.
Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com) is the refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Diet Pepsi Vanilla, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Tropicana Soda, Aquafina, Aquafina FlavorSplash, Aquafina Sparkling, Quaker Milk Chillers, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America’s best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks — along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit http://www.motorola.com.