PepsiCo has named Brett O’Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O’Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O’Hagan, who left PepsiCo in August.
Viewers Asked to Choose Songs, Offer Creative Input, as Finalists Get One Step Closer to the Grand Prize PURCHASE, N.Y., Nov. 29, 2012 /PRNewswire/ — Tonight, THE X FACTOR® unveils this season’s version of the “Pepsi Challenge,” allowing the fans to influence the competition like never before. Viewers will be able to virtually join the judges […]
PURCHASE, N.Y., Nov. 27, 2012 /PRNewswire/ — The Board of Directors of PepsiCo, Inc. (NYSE: PEP) has declared a quarterly dividend of $0.5375 per share of PepsiCo common stock. The dividend is payable January 2, 2013, to shareholders of record on December 7, 2012. This quarterly dividend is a 4 percent increase versus the comparable year-earlier period. […]
WASHINGTON, Nov. 15, 2012 /PRNewswire-USNewswire/ — This year, the American Beverage Association is honoring America Recycles Day by supporting a pilot project called “Recycle on the Go” in Palm Beach County, Florida, to increase the amount of recycled cans and bottles and decrease the amount of personal waste. As a founding sponsor of America Recycles […]
Trading the traditional stoicism of a chief executive for a fiery tongue, SodaStream CEO Daniel Birnbaum bashed the business models of The Coca-Cola Co., Inc. and PepsiCo, Inc. in a Wall Street Journal interview published on Tuesday. “I think it is criminal that the industry, led by two big companies, will do anything to protect their antiquated business model,” Birnbaum told the Journal.
PURCHASE, N.Y., Nov. 14, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today announced that Alan Hoffman has joined the company as senior vice president, global public policy and government affairs, effective Nov. 26. In this role, he will lead PepsiCo’s public policy and government affairs activities worldwide. Hoffman most recently served as Deputy Chief of […]
“Live For Now” Campaign Featuring One Direction and NFL Quarterback Drew Brees has New Twist PURCHASE, N.Y., Nov. 8, 2012 /PRNewswire/ — Pepsi will reveal a surprise ending to their current “Live For Now” television commercial featuring chart-topping pop stars One Direction and NFL Quarterback Drew Brees. The new creative offers a twist-ending featuring the […]
Pepsi Prize Enhancement Will Feature Show’s Winner in a Pepsi Commercial on Music’s Biggest Night®, the 55th Annual GRAMMY Awards® PURCHASE, N.Y., Nov. 1, 2012 /PRNewswire/ — Pepsi announced an unprecedented addition to THE X FACTOR’s® Grand Prize package. In addition to a previously announced $5 Million recording contract with Syco Entertainment/Sony Music Entertainment, provided […]
Expected to further build on PepsiCo’s position in Vietnam; Enables Suntory to enter a priority growth market Will extend successful global relationship between Suntory and PepsiCo PURCHASE, N.Y. and OSAKA, Japan, Oct. 22, 2012 /PRNewswire/ –– PepsiCo, Inc. (NYSE: PEP), one of the world’s largest food and beverage companies, and Suntory Holdings Limited (Suntory), a […]
Artists’ new songs now available for free download; National advertising campaign to support Pepsi NFL Anthems platform and the seven NFL teams associated with the program PURCHASE, N.Y., Oct.19, 2012 /PRNewswire/ — Pepsi and the National Football League (NFL) today announced the expansion of the Pepsi NFL Anthems program, a national campaign that brings to […]
PURCHASE, N.Y. (October 18, 2012) /PRNewswire/ —Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne. In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYCarea to work with […]
New “Live For Now” Spot Features Pop Stars One Direction and NFL Quarterback Drew Brees PURCHASE, N.Y., Oct. 10, 2012 /PRNewswire/ — Pepsi today announced that it has teamed up with chart-topping pop stars One Direction and NFL icon Drew Brees for the latest extension of its “Live For Now” campaign. The ad will debut on […]
After Months of Nationwide Taste Auditions, Pepsi Will Introduce Pepsi X, The Pepsi with THE X FACTOR PURCHASE, N.Y., Oct. 4, 2012 /PRNewswire/ — On Thursday, Oct. 4, Pepsi will unveil its newest “Pop Star” in Pepsi X, The Pepsi with THE X FACTOR. This spring, Pepsi joined THE X FACTOR and embarked on “The […]
Hip-Hop All-Star, Pro Skaters and Local Community Gathers to Cut the Ribbon and Celebrate the Revitalization of Ninth Ward District NEW ORLEANS, Sept. 26, 2012 /PRNewswire/ — Today, Mountain Dew and Grammy Award winning recording artist Lil Wayne will host a VIP ceremony to officially cut the ribbon on a brand new skatepark in New […]
