Mountain Dew Kickstart

Artists’ new songs now available for free download; National advertising campaign to support Pepsi NFL Anthems platform and the seven NFL teams associated with the program PURCHASE, N.Y., Oct.19, 2012 /PRNewswire/ — Pepsi and the National Football League (NFL) today announced the expansion of the Pepsi NFL Anthems program, a national campaign that brings to […]

PURCHASE, N.Y. (October 18, 2012) /PRNewswire/ —Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne. In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYCarea to work with […]

New “Live For Now” Spot Features Pop Stars One Direction and NFL Quarterback Drew Brees PURCHASE, N.Y., Oct. 10, 2012 /PRNewswire/ — Pepsi today announced that it has teamed up with chart-topping pop stars One Direction and NFL icon Drew Brees for the latest extension of its “Live For Now” campaign. The ad will debut on […]

After Months of Nationwide Taste Auditions, Pepsi Will Introduce Pepsi X, The Pepsi with THE X FACTOR PURCHASE, N.Y., Oct. 4, 2012 /PRNewswire/ — On Thursday, Oct. 4, Pepsi will unveil its newest “Pop Star” in Pepsi X, The Pepsi with THE X FACTOR. This spring, Pepsi joined THE X FACTOR and embarked on “The […]

Hip-Hop All-Star, Pro Skaters and Local Community Gathers to Cut the Ribbon and Celebrate the Revitalization of Ninth Ward District NEW ORLEANS, Sept. 26, 2012 /PRNewswire/ — Today, Mountain Dew and Grammy Award winning recording artist Lil Wayne will host a VIP ceremony to officially cut the ribbon on a brand new skatepark in New […]

PepsiCo10 Brazil Engages Entrepreneurs and University Students in the Search for The Next Big Thing in Emerging Technology Marks First Program Focusing on an Emerging Market SAO PAOLO and PURCHASE, N.Y., Sept. 24, 2012 /PRNewswire/ — PepsiCo today announced an open call for young entrepreneurs and forward-thinking university students in Brazil to submit business ideas […]

Program supported through partnership with Funny Or Die PURCHASE, N.Y., Sept. 20, 2012 /PRNewswire/ — Pepsi MAX, the National Football League (NFL) and the NFLPA (NFL Players, Inc.) have teamed up to bring fans the Pepsi MAX NFL Rookie of the Week, a program through which fans can vote for a stand-out Rookie each week […]

After Receiving the Most Fan Votes, Local Resident Johnny Perotti Will Bring Team of Major League Baseball Legends to Rochester PURCHASE, N.Y., Sept. 17, 2012 /PRNewswire/ — After being selected as the American League (AL) consumer winner of the Pepsi MAX MLB Field of Dreams program, Rochester, NY resident Johnny Perotti edged out National League […]

For the third consecutive school year, the Dream Machine Recycle Rally helps raise awareness among students about the importance of recycling Participating K-12 schools can earn rewards and compete for prizes when students collect non-alcoholic beverage containers PURCHASE, N.Y., Sept. 12, 2012 /PRNewswire/ — PepsiCo (NYSE: PEP) announced today the official start of the Dream […]

PepsiCo, Inc. today announced that John Compton, PepsiCo’s current President, has left the company to become the CEO of Pilot Flying J Oil Corporation. PepsiCo Europe CEO Zein Abdalla has been elevated to President, PepsiCo, and PepsiCo executive Enderson Guimaraes has been named CEO of PepsiCo Europe, succeeding Abdalla.

BRAND TEAMS UP WITH SOFIA VERGARA TO DELIVER FUN, FIZZ AND FLAIR TO WOMEN EVERYWHERE PURCHASE, NY., August 28, 2012 /PRNewswire/ — Women have a thirst for fun and a love affair with flair, according to a new Diet Pepsi survey. The Diet Pepsi Fun Report reveals that nearly three-quarters of women (72 percent) are literally craving more fun in their lives, while 56 percent believe that adding more […]

Company recognized for improving water efficiency by more than 20% since 2006 – reaching goal four years early STOCKHOLM, Aug. 28, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) today received the Stockholm Industry Water Award in recognition of the company’s innovative and outstanding water stewardship initiatives. The award, given during World Water Week, honors the […]

PURCHASE, N.Y., Aug. 21, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP) announced today that Jon Banner has been named senior vice president, global strategy and planning. Banner will be a senior member of PepsiCo’s global communications team responsible for synchronizing, coordinating and planning the company’s communications efforts worldwide and partnering with PepsiCo’s business units to […]

PepsiCo has named Debra Crew to a new role as president of PepsiCo Americas Beverages, as the company continues to shuffle leadership roles in its beverage business. The move comes as Sarah Robb O’Hagan, the head of PepsiCo’s Gatorade business, departed the company. O’Hagan had been the president of Gatorade since 2011 and was largely credited with improving lagging sales of the brand by refocusing its marketing toward teen athletes.