Aug 14, 2026Last Updated Aug 14, 2026New Beverages: Poppi Sour Apple, MALK, Milonga, 5-Hour EnergyPoppi gets sour, 5-Hour gets spooky, Bulletproof gets moody and MALK gets ‘whole.’
Aug 11, 2026Last Updated Aug 12, 2026Celsius Overhauls Senior Leadership; Pres. Eric Hanson DepartsOne week after its stock tumbled in response to a disappointing Q2 earnings report, Celsius Holdings has shaken up its c-suite.
Aug 3, 2026Last Updated Aug 3, 2026Protein Sparks Dairy Rebound As Shakes, Ultra-filtered Milk Gain GroundBuoyed by rampant demand for protein, as well as other shifting health trends, dairy beverages have enjoyed a strong first half of 2026.
Jul 28, 2026Last Updated Jul 28, 2026Is Poppi Slowing Down? Analysts Suggest Outlook Looking ‘Less Optimistic’Tracking the falling valuation of Pepsi’s liability payments attached to a $300 million performance milestone bonus, one analyst called it “a hard piece of…
Jul 10, 2026Last Updated Jul 10, 2026New Beverages: Black Cherry BREZ, Tropical Protein, A2 Lattes and a Lowkey CoffeeProtein and hemp are all over this week’s new product gallery thanks to launches from Lumen, Premier Protein, Javvy, BREZ and others, but hydration is also in…
Jul 9, 2026Last Updated Jul 9, 2026PepsiCo Reports Beverage Volume Declines, Snack Gains in Q2; CEO: ‘It All Depends on the Price of Gas’The food and beverage giant rode gains outside the U.S. that pushed organic revenue up 2.4% in the quarter, with net revenue up 6.4%. But PepsiCo chairman and…
Jul 8, 2026Last Updated Jul 9, 2026More Than Stars & Stripes: Branding Gurus Break Down How to Do ‘Americana’ EffectivelyAs Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a…
Jul 8, 2026Quaker Returns To Beverages With New Oat Shake & GoIn a statement, Pepsi pointed to (where else) social media as the product’s inspiration: according to the brand, searches for cold prep oats have risen nearly…
Jun 29, 2026Last Updated Jun 30, 2026Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCoGoing against the government’s wishes, the U.S. Supreme Court agreed to grant a petition filed by cold brew maker Rise Brewing that seeks to overturn a lower…
May 15, 2026Last Updated May 15, 2026‘Protein for All’: Muscle Milk Reformulates RTD Line with Ultrafiltered Milk, Cleaner LabelsMuscle Milk is undergoing its most significant transformation yet, rolling out a reformulation and packaging refresh across its RTD line to reposition the…
May 15, 2026Last Updated Jun 1, 2026New Beverages: Protein, Patriotism Powers Launches By Proda, Unwell, Chobani & MoreThere’s no lack of new beverage launches this week, with a range of seasonal releases, LTOs and permanent roster additions by Pop & Bottle, Unwell, RYZE,…
May 7, 2026Last Updated May 7, 2026Celsius Enjoying “Energy Captain” Role with Pepsi; Q1 Revenue Up +138%Celsius is blossoming in its role as the “energy category captain” for PepsiCo, as the combined portfolio of Celsius, Alani Nu and Rockstar drove triple-digit…
May 5, 2026Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORMZero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through…
May 1, 2026Last Updated May 1, 2026New Products: Brain Boosts From Bulletproof & Vive; Red Bull, OLIPOP Drop Summer LTOsThis week’s new products gallery features new releases from Bulletproof, Vive and Gorilla Mind that promise a mental boost, Amra’s new colostrum soda, plus…
