PURCHASE, N.Y. — Manzanita Sol today unveiled its new “Haz Lo Diferente” campaign, inviting consumers to embrace their own uniqueness and “Do What’s Different.” In addition, two new delicious, true-to-fruit flavors – Mango Citrus Sol and Pina Sol – join the current portfolio which includes Manzanita Sol, Toronja Sol and Tamarindo Sol.
Four years after the launch Coca-Cola’s Freestyle, an innovative soda fountain dispenser that allows consumers to create customized drinks, PepsiCo will begin testing “Touch Tower,” a new machine that gives people the ability to add a variety of flavors to a range of its soda brands, according to the Associated Press. News of the test launch was first reported by industry publication Beverage Digest.
PURCHASE, N.Y. — SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum . Starting today in Phoenix, Ariz. in the Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call […]
PURCHASE, N.Y. — Pure Leaf(TM) Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a […]
PURCHASE, N.Y. — What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT®, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes […]
PURCHASE, N.Y., April 9, 2013 /PRNewswire/ — For the second year, Pepsi MAX will host the largest gathering of MLB legends at the 2013 Pepsi MAX MLB Field of Dreams Game. This year’s game will take place in Rochester, NY on Saturday, May 18 at Frontier Field, featuring an AL vs. NL match-up with MLB legends and the consumer winners from the […]
WHITE PLAINS, N.Y. — Beyonce and Pepsi take the ultimate trip down memory lane, only to realize the excitement of the moment is NOW in a new global advertising campaign unveiled today. The creative collaboration, mutually developed by Beyonce and Pepsi as part of the previously announced global partnership, will debut at 9:00am EDT/2:00pm GMT in a […]
For the first time since 1997, Pepsi will introduce a new bottle shape next month. The brand will also debut new graphics, according to Ad Age.
Looking to bolster operating efficiency and customer service at the local level, PepsiCo today announced that it will transfer several bottling franchises with two of its largest bottling partners, Pepsi Bottling Ventures LLC (PBV) and the Honickman Group’s Pepsi-Cola Bottling Company of New York (PCNY).
PURCHASE, N.Y. — PepsiCo, Inc., in association with its Dream Machine® Recycling Initiative, presented a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national non-profit organization founded at Syracuse University’s Whitman School of Management and operated by the Institute for Veterans and Military Families, which offers career training, education and job creation for post-9/11 U.S. veterans with disabilities. […]
Following PepsiCo’s fourth quarter earnings call last week in which CEO Indra Nooyi announced that the company will lead the cola category via “disruptive innovation,” its CFO stated that its work with new natural sweeteners could “fundamentally change some of the elements of the core product offering in carbonated soft drinks.”
Title Sponsorship of Preeminent Bowling Tournament Will Include In-Event Branding, Prominent Brand Exposure During Tournament and On-Site Sampling ARLINGTON, Texas, Feb. 21, 2013 /PRNewswire/ –– The Bowling Proprietors’ Association of America (BPAA), the bowling industry’s premier trade organization, today revealed the official title sponsor of this year’s highly anticipated Bowling’s U.S. Open tournament Lipton Iced Tea. For […]
PURCHASE, N.Y. — Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique called “object replacement animation.” The first-of-its-kind video used more than 500 frames of beautiful, high-definition photos submitted by real Pepsi and Beyonce fans, which were submitted […]
PURCHASE, N.Y. — Pepsi, who will present the Super Bowl XLVII Halftime Show featuring Grammy award winner Beyonce, today announced additional activations taking place in New Orleans during the week of The Big Game. As the “Official Soft Drink of the NFL,” Pepsi will be highly visible at a number of Super Bowl XLVII activities from January 30 – February 3 in New […]
