Brand News
Mar 30, 2009PepsiCo Joins Mets as Newest Signature Partner at Citi FieldPURCHASE, N.Y., March 30 /PRNewswire-FirstCall/ — The New York Mets and PepsiCo today announced a multiyear marketing and promotional partnership in which…Mar 30, 2009Last Updated Sep 9, 2015Tropicana First to Introduce the All-Natural Sweetness of Stevia to the Orange Juice Aisle With the Launch of Trop50CHICAGO, March 30 /PRNewswire/ — Tropicana Products, a division of PepsiCo, Inc. (NYSE: PEP) this week launches Trop50(R), a breakthrough category innovation…Mar 25, 2009Aquafina launches Eco-Fina bottle, the lightest weight bottle in the marketPURCHASE, N.Y. – March 25, 2009 – PepsiCo’s Aquafina, the nation’s best selling brand of bottled water, is launching the, Eco-Fina Bottle, the lightest…Mar 24, 2009Tropicana Teams Up with Cool Earth for ‘Rescue the Rainforest’ CampaignCHICAGO, March 23 /PRNewswire/ — Destruction of the rainforest sends vast amounts of greenhouse gas emissions into the atmosphere — about as much as all the…Mar 5, 2009Last Updated Sep 9, 2015Pepsi Refreshes Soft Drink Portfolio with THREE InnovationsPURCHASE, N.Y. – March 5, 2009 – As part of the company’s “Refresh Everything” campaign, Pepsi is reinvigorating its beverage lineup with the introduction of…Mar 3, 2009No Fear Energy launches two national promotions with mixed martial arts superstar Urijah FaberPURCHASE, N.Y.-March 3, 2009- No Fear Energy, the official energy drink of World Extreme Cagefighting(r) (WEC)(r), announced the launch of two major national…Feb 2, 20097UP Gives Consumers New Cherry 7UP AntioxidantPLANO, Texas, Feb. 2 /PRNewswire-FirstCall/ — Just in time for the perfect Valentine’s Day toast, the 7UP brand is romancing consumers with its latest creation…Jan 26, 2009Starbucks Doubleshot Energy+Coffee Stakes Its Claim in the Ready-to-Drink Energy Coffee SubcategorySEATTLE and PURCHASE, N.Y., Jan. 22 /PRNewswire/ — Starbucks Doubleshot(R) Energy+Coffee beverages have become top performers in the ready-to-drink (RTD)…Jan 22, 2009Last Updated Sep 9, 2015PepsiCo and Carbon Trust Announce Groundbreaking Agreement and Certify Carbon Footprint of TropicanaPURCHASE, N.Y. (January 22, 2009) – PepsiCo and the Carbon Trust today launched an innovative partnership to certify the carbon footprint of several PepsiCo…Jan 9, 2009Tropicana Launches Campaign to Emphasize the All-Natural and Healthy Benefits of 100% Pure Premium Orange JuiceCHICAGO, Jan. 8 /PRNewswire/ — Tropicana Products, Inc., a division of PepsiCo, Inc., is launching a historic integrated marketing and advertising campaign for…Jan 6, 2009Last Updated Sep 9, 2015PepsiCo releases sustainable development reportPepsiCo announced today the publication of its fourth annual sustainable development report, a comprehensive overview of the company’s progress in addressing…Dec 29, 2008Last Updated Sep 9, 2015Gatorade unleashes new attitude, enhanced beveragesCHICAGO (December 29, 2008) – The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a…Dec 18, 2008Last Updated Sep 9, 2015U.S. Food and Drug Administration Issues No Objection Letter to GRAS Status of Rebaudioside ACHICAGO and PURCHASE, N.Y., Dec. 17 /PRNewswire/ — Whole Earth Sweetener Company LLC and PepsiCo announced today that the U.S. Food and Drug Administration…Dec 18, 2008Last Updated Sep 9, 2015PepsiCo’s SoBe Lifewater Launches First-Ever, Zero-Calorie, Naturally Sweetened, Enhanced Water in the United StatesPURCHASE, N.Y. – December 17, 2008 /PRNewswire/ – SoBe Lifewater fans across the country will soon be able to get the great taste and personality of SoBe…