PURCHASE, N.Y.-March 3, 2009- No Fear Energy, the official energy drink of World Extreme Cagefighting(r) (WEC)(r), announced the launch of two major national promotions in conjunction with WEC Featherweight Superstar Urijah Faber. “The California Kid,” as Faber is known to fans, is entering into his second year of endorsement with No Fear Energy and is […]
PLANO, Texas, Feb. 2 /PRNewswire-FirstCall/ — Just in time for the perfect Valentine’s Day toast, the 7UP brand is romancing consumers with its latest creation – Cherry 7UP Antioxidant. The pink-hued, crisp and refreshing beverage combines the delicious flavor of 7UP with a hint of cherry flavor and the bonus of antioxidant Vitamin E. “Cherry […]
SEATTLE and PURCHASE, N.Y., Jan. 22 /PRNewswire/ — Starbucks Doubleshot(R) Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the line represents three of the segment’s five best-selling SKUs.(1) Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks […]
PURCHASE, N.Y. (January 22, 2009) – PepsiCo and the Carbon Trust today launched an innovative partnership to certify the carbon footprint of several PepsiCo products, beginning with Tropicana Pure Premium Orange Juice. Tropicana is the first consumer brand in North America to be independently certified by the Carbon Trust. Working together with the Columbia Earth […]
CHICAGO, Jan. 8 /PRNewswire/ — Tropicana Products, Inc., a division of PepsiCo, Inc., is launching a historic integrated marketing and advertising campaign for its Tropicana Pure Premium Orange Juice, designed to reinforce the brand and product attributes, rejuvenate the category and help consumers re-discover the health benefits they get from drinking America’s iconic orange juice […]
PepsiCo announced today the publication of its fourth annual sustainable development report, a comprehensive overview of the company’s progress in addressing economic, environmental and social challenges. Based on Global Reporting Initiative (GRI) Sustainability Reporting Guidelines, the 2007-2008 report titled “Our Sustainability Journey” outlines PepsiCo’s core operating principal of Performance with Purpose — achieving continued financial […]
CHICAGO (December 29, 2008) – The Gatorade Company, a division of PepsiCo (PEP), is redesigning everything from the sidelines to the shelf to appeal to a broader range of athletes and active people. Headlined by enhanced beverages in bold new packaging, the nation’s leading sports drink is continuing to deliver the scientifically proven hydration and […]
CHICAGO and PURCHASE, N.Y., Dec. 17 /PRNewswire/ — Whole Earth Sweetener Company LLC and PepsiCo announced today that the U.S. Food and Drug Administration (FDA) issued a no objection letter with respect to Rebaudioside A (Reb A), the stevia extract used in PureVia(TM), the companies’ all-natural, zero-calorie sweetener. This response indicates the FDA has no […]
PURCHASE, N.Y. – December 17, 2008 /PRNewswire/ – SoBe Lifewater fans across the country will soon be able to get the great taste and personality of SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. Hitting stores shortly, new zero-calorie SoBe Lifewater is the first enhanced water beverage in the U.S. market to feature the groundbreaking, all […]
Purchase, N.Y., December 10, 2008 /PRNewswire/ – Despite a failing economy, employment woes and countless other concerns, a key segment of Millennials – people who were born between 1980 and 1990 – remain confident about what 2009 will have in store for them. According to an omnibus survey conducted by StrategyOne® on behalf of Pepsi, […]
PURCHASE, N.Y. – September 30, 2008 – Pepsi-Cola North America Beverages announced today that it has launched two interactive Web sites that emphasize its efforts in environmental sustainability and encourage consumers to become more environmentally responsible: PepsiEcoChallenge.com and PepsiRecycling.com. Pepsi Eco Challenge Pepsi shares its environmental sustainability commitments at www.PepsiEcoChallenge.com, which include reducing water consumption […]
SEATTLE, PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. – August 19, 2008 – Starbucks Coffee Company (NASDAQ: SBUX), PepsiCo, Inc. (NYSE: PEP) and Unilever (NYSE: UN, UL) today announced a licensing agreement for the manufacturing, marketing and distribution of Starbucks super-premium Tazo® Tea ready-to-drink (RTD) beverages – including iced teas, juiced teas and herbal infusions – […]
PURCHASE, N.Y. – August 19, 2008 – The people have spoken and Voltage has been elected the new Mountain Dew flavor line extension. Mountain Dew Voltage, charged with raspberry citrus flavor and ginseng, will officially take office in January 2009 when it starts appearing on store shelves nationwide. The DEWmocracy election was a unique contest […]
If you have news for The Flow, contact Matt Casey at mcasey@bevnet.com. FINANCIAL SEC filings show that activist investor Nelson Peltz’s Trian Funds has acquired a $14.1 million stake in Starbucks – about 0.1 percent of the company’s outstanding shares. PEOPLE PurBlu Beverages, the creator of GIVE Natural Spring Water, announced the hiring of Mark […]
